Press Release

The global spice and seasoning market is poised for substantial growth, with projected revenue increasing from USD 27.45 billion in 2023 to USD 59.13 billion by 2032, representing a robust compound annual growth rate (CAGR) of 8.9% from 2024 to 2032. This growth is largely fueled by the growing popularity of international cuisines and the rising demand for packaged, ready-to-use spice and seasoning products.

The market includes a diverse array of products, such as herbs, spices, blends, and condiments, with substantial use in both home cooking and industrial applications. Spices and seasonings enhance food and beverages by adding aroma, flavor, preservation, and color. These ingredients come from different parts of plants, including flowers, barks, fruits, buds, seeds, leaves, roots, and tops. Healthy raw materials like turmeric and pepper are commonly used in various culinary applications. The growing global demand for these nutritious spices reflects a positive trend in the market.

Spice & Seasoning Key Takeaways: 

• The global Spice & Seasoning market is projected to grow from USD 27.45 billion in 2023 to USD 59.13 billion by 2032, representing a strong CAGR of 8.9% from 2024 to 2032.
• The Asia Pacific market is expected to demonstrate substantial growth holding 67.3% of the market share, driven by the expansion of food processing industries in the region. India, China, Indonesia and Thailand are recognized as some of the largest consumers and producers in the spice market.
• Hot spice holding a substantial 42.8% market share is at the forefront of this trend. White pepper and black pepper are the most familiar and commonly used in the household due to the large demand for culinary uses and the ease of production
• Adulteration and food fraud within the spices and seasoning industry, along with the heavy reliance of spice crops on climate conditions, pose significant challenges for the market.
• Consumers are increasingly choosing private labels and international brands because they provide spices and seasonings with a variety of unique and exotic flavor profiles.
• The Meat & Poultry Segment continues to assert its dominance in the global spice and seasoning market driven by robust consumer demand and evolving culinary trends.

Asia Spice & Seasoning Key Market Size and Forecast 2024 to 2032 

The Asia Pacific region leads the global spices and seasonings market, capturing a substantial market share of 67.3% in 2023. It is also projected to experience the highest compound annual growth rate (CAGR) of 9.8% in the coming years. Key contributors to this growth include China, Japan, India, Australia, and New Zealand. The region's youthful population and rapidly expanding fast food industry have driven increased consumption of packaged, frozen, and convenience foods, further bolstering the spices and seasonings market.

Several factors fueling the rising demand for seasonings in this region include higher disposable incomes, the emergence of various local spice and herb brands, and enhanced marketing efforts. Countries like India, Vietnam, China, and Thailand are significant producers of spices and herbs, making Asia Pacific one of the top exporters globally. Additionally, changing consumer preferences driven by market globalization and migration trends are creating opportunities for foodservice establishments to diversify their spice offerings.

The growing food processing industry in Asia Pacific is expected to contribute significantly to market growth. As reported by the Food and Agriculture Organization (FAO), rising incomes, urbanization, and rapid economic development are shifting eating habits, particularly in developing countries. There is an increasing interest in traditional dishes and exposure to exotic cuisines, positively influencing market dynamics. Furthermore, the popularity of healthy food ingredients is rising, leading to greater demand for spices and herbs with earthy flavors.

With heightened awareness of the effects of chemicals and additives, there is a growing demand for organic spices in the region. Manufacturers are responding by introducing pesticide-free herbs. For instance, in January 2021, ORCO (Organic Seasonings), an Indian company, launched 32 new products as part of its extensive portfolio of 100% natural, healthy, and certified organic spices and seasonings. These products are hand-ground using traditional methods to preserve their natural properties, color, taste, and aroma.

 Meanwhile, the rising popularity of convenience and ready-to-eat foods, along with a growing interest in ethnic cuisines, has fueled the expansion of the spice market in the North America region. In response to the increasing demand for spices and seasonings, local manufacturers are concentrating on introducing innovative and high-quality products for consumers. 

• In February 2021, The Pioneer Woman, a lifestyle brand represented by Earthbound Brands, announced the launch of a new line of custom seasonings developed in collaboration with Old World Spices and Seasonings Inc., a leading spice blend manufacturer.
• In July 2024, Bart Ingredients Company partnered with The Space Creative, a Bristol-based agency, to refresh its brand and packaging, aiming to attract modern food enthusiasts while retaining its traditional customer base. The collaboration began with a redesign of the packaging for Bart's range of spice blends inspired by global cuisines and subsequently expanded to include its diverse product line of over 100 items, encompassing herbs, spices, chopped ingredients, pastes, salts, peppers, and seasonings.

Market Overview 

Spices and seasonings enable consumers to explore a diverse array of flavors from various cuisines worldwide, enhancing their dining experiences and encouraging adventurous eating. Many spices, such as turmeric, ginger, and cinnamon, offer notable health benefits, including anti-inflammatory and antioxidant properties, contributing to overall well-being. Additionally, they allow for flavorful meals without excessive salt, promoting healthier eating habits. Ready-to-use spice blends and seasoning packets also provide convenience, saving time for busy individuals in meal preparation. For instance, Simply Organic, provides a range of organic spice blends and seasoning packets, catering to health-conscious consumers looking for convenient cooking solutions. Various national and international companies are employing strategies like partnerships, product innovations, and expansions to strengthen their market presence. For example, in February 2021, Kerry Group completed its acquisition of Jining Nature Group, a Chinese manufacturer of savory flavors and seasonings, enhancing its foothold in the Chinese market.

Spice & Seasoning Market Growth Factors 

• Consumer preference is increasingly shifting towards clean-label and organic products, which are viewed as healthier and more natural options. This trend is boosting the demand for spices and seasonings that are free from artificial additives and preservatives.
• The popularity of ready-to-use spice blends and seasonings caters to busy lifestyles, making meal preparation quicker and easier.
• Digitalization is increasingly vital in the procurement of spices and herbs, with new trends focusing on enhancing transparency and sustainability throughout the supply chain. Farmers globally are adopting digital technologies like smartphones, sensors, drones, and satellites. These innovations provide various solutions for spice and herb producers, such as remote monitoring of soil conditions, improved water management, pest and disease forecasting, and crop tracking.
• The growth of e-commerce and direct-to-consumer sales is reshaping the marketing and distribution of spices and seasonings, enabling companies to reach a larger audience and provide a wider range of products. Additionally, innovative packaging and formulations, including liquid seasonings and functional spice blends, are becoming increasingly popular.
• Consumers are increasingly choosing private labels and international brands for their spices and seasonings, as these options provide a variety of unique and exotic flavor profiles.

Market Scope 

Market Dynamics 

Drivers 

Rising Popularity of International Cuisines​​ 

The growing interest in international flavors is significantly driving the spices and seasoning market. Consumers seeking authentic tastes boost demand for traditional spices, such as gochujang and gochugaru, particularly with the rising popularity of Korean BBQ. Influences from travel, immigration, and food media encourage experimentation with new flavors at home.

Globally, people are enjoying diverse cuisines beyond their own; for instance, Japanese diners are trying spicy Indian dishes, while Indians savour Italian pasta. The popularity of Asian cuisines in the U.S. and Europe is reflected in Asian dishes accounting for about 50% of sales among major U.S. restaurant chains. This trend, alongside the rise of Latin American flavors and exotic restaurants, is expanding the variety of spices and seasonings in everyday cooking.

Restraints 

High Dependency of Spice Crops on Climate Conditions 

The production of spices and seasoning crops is heavily reliant on climate conditions, and harsh weather coupled with global warming is significantly affecting their yield. In 2023, the number of spice crop failures due to climate issue has increased to 1,500 incidents globally. High temperatures can lead to spike shedding in black pepper, while extended dry spells may reduce pollination and cause cardamom flowers to abort. Arid conditions are also resulting in the loss of various spice crops. Garlic, for instance, requires specific chill hours for seed setting, and untimely rainfall can cause it to shatter, lose its root plate, and increase the risk of Mold. Similarly, seed spices like coriander, fenugreek, and cumin are often impacted by powdery mildew.

Trend 

Growing Trend of Food Blogging

The increasing availability of internet services has led to a surge in smartphone usage, boosting social media engagement across both younger and older generations. The pandemic prompted many people to stay home, shifting their focus to cooking, which gave rise to food bloggers as traditional dining options dwindled. Food blogs have seen substantial growth, with an increase of 12% since 2015. In the U.S. alone, there are approximately 32 million food bloggers. This niche represents the highest percentage, accounting for 42.8% of all blogs updated each month. What began as a small trend has blossomed into a thriving industry. Food enthusiasts now engage with platforms like Instagram, visiting it an average of 18 times a day, and the hashtag #food is used in 250 million posts monthly. While restaurants have reopened, the passion for cooking and gaining social media followers continues to grow, with many now earning income through food blogging. Additionally, spice and seasoning manufacturers are increasingly collaborating with these bloggers for promotion, recognizing their importance in branding. This rise in food blogging not only enhances culinary awareness but also bridges flavor and taste across diverse regions.

 Opportunity 

Rising Interest Around Healthy Eating and Healthy Living in the West​

The growing focus on healthy eating in Western countries offers significant opportunities for the global spices and seasoning market. Consumers are increasingly seeking natural and organic ingredients, with a demand for flavorful, low-sodium alternatives to table salt. Spices like turmeric, known for their antioxidant and anti-inflammatory properties, are gaining popularity, especially in Europe where Naturex’s Turmipure Gold supplement has thrived. In the U.S., interest in ethnic cuisines, particularly Chinese and Indian, is on the rise, with consumers shifting toward healthy diets rich in organic herbs and spices. The organic market has surged, notably in Germany, which saw over 20% growth to nearly $15 billion during the pandemic. While growth may stabilize to 5-10% annually, demand for organic products remains strong.

Type Insights

The hot spices market segment is holding a substantial 42.8% market share in 2023 and is projected to grow at a highest CAGR during the forecast period 2024-2032. Hot spices, which enhance the heat in dishes, include common varieties like black and white pepper, as well as ginger. Black and white peppers are especially popular in households due to their widespread culinary use and ease of production, with major production and consumption occurring in Vietnam, Brazil, India, and Indonesia. Ginger is also widely used in India, China, Nigeria, and Nepal.

Consumer willingness to explore new flavors and an increasing interest in diverse cuisines have led to a wider range of product options and higher spice sales. For instance, according to Gitnux, about 62% of U.S. consumers use hot sauce weekly. In 2019, retail sales of Sriracha sauce in the United States reached an impressive approximately $194.2 million. The industry's growth is attributed to its ability to meet demands for more flavor variety, convenience, and healthier options. Additionally, the rising trend of fast-food consumption in Asian countries significantly contributes to the growing use of hot spices.

Product List: 

Distribution Channel Insights

In 2023, the offline retail sector accounted for approximately 68.9% of the revenue share in the seasoning and spices market. Consumption in this area has notably risen over the years, especially as consumers have increasingly favored home cooking over dining out since the global pandemic. In October 2022, Dan-O's Seasoning, known for its diet-friendly blend of all-natural herbs and spices, announced a significant retail expansion in partnership with Tops Friendly Markets. This agreement represents a major milestone for the company, placing Dan-O's Seasoning in over 10,000 retail locations across the U.S., along with partnerships with Weis Markets, Wegmans, Stop & Shop, and Price Chopper in the Northeast. This dominance is further supported by the fact that offline retail experiences a steady CAGR reinforcing its growth trajectory. Offline retailers benefit from a robust infrastructure that includes over 7 million Brick and Mortar stores worldwide, providing convenience and accessibility to the customers.

Spice and Seasoning Market Companies 

• McCormick & Company, Inc.
• Olam International
• Ajinomoto Co. Inc.
• Associated British Foods plc
• Kerry Group plc
• Sensient Technologies Corporation
• Döhler Group
• SHS Group
• Worlée Gruppe
• Watkins Incorporated
• Ariake Japan Co. Ltd
• MDH
• Everest Spices
• Asquare Food & Beverages Pvt Ltd (Zoff Foods)
• B&G Foods, Inc.
• LianFu Food
• Other Prominent Players

Segments Covered in The Report 

• By Type 
  • Hot spices
    • Capsicum (chillies)
    • Cayenne pepper
    • Black and White peppers
    • Ginger
    • Mustard
    • Others
  • Mild spices
    • Paprika
    • Coriander
    • Others
  • Aromatic spices
    • Cardamom
    • Cassia
    • Cinnamon
    • Clove
    • Cumin
    • Others
  • Herbs
    • Basil
    • Bay
    • Dill leaves
    • Marjoram
    • Tarragon
    • Others
• By Seasoning Type
  • Salt
  • Pepper
  • Sugar & Light Flavoured Sweetners
  • Acids
• By End User
  • Residential
  • Commercial
    • Restaurants
    • Bars & Cafes
    • QSRs
• By Distribution Channel
  • Online
    • e-Commerce Websites
    • Company’s Owned Websites
  • Offline
    • Supermarket/Hypermarket
    • Retail Stores
• By Application 
  • Meat & Poultry Products
  • Snacks & Convenience Food
  • Soups, Sauces, & Dressings
  • Bakery & Confectionery
  • Others
• By Geography 
  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

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