Press Release

Online music education is applying technology for the purpose of teaching or learning music through different online platforms. These online music lessons can be done using an app, online courses, watching pre-recorded videos online, or lessons can be done by live video conferencing.

Globally, the Online Music education market is expected to reach US$ 421.9 million by the end of the year 2027. The North America online music education market held the major share of 34.3% in the global marketplace in the recent times. The regional market growth is supported by increasing adoption of smart devices among individuals coupled with increased government funding on the education sector. These factors combinedly encourages companies to develop online music learning platforms for students, thereby strengthening the market growth across the region. Whereas Asia Pacific online music education market is estimated to grow at the fastest CAGR of 19.6% during the forecast period. China, India, Japan, South Korea, and the Rest of Asia-Pacific countries have undergone the most inclusive transformation and digitalization in the education industry. 

Impact of COVID-19 on the Online Music Education Market

During the outbreak of Covid-19, the education sector have undergone with some major changes which include rapid adoption of smart and online learning. Global online music education market is expected to witness a growth of 15.5% Y-o-Y in the year 2020 as compared to the lower rate of 13.8% in the year 2019. The pandemic opened some lucrative opportunities related to integration of IT companies with education sector. Companies dealing in the e-learning software and services in developed economies, such as the US, UK, Germany, and others, witnessed a significant upturn due to the effective demand on account of increased digitalization in the education industry.

What drives the Global Online Music Education Market?

• Digital education and smart classrooms are generating new learning opportunities for students’ engagement through online digital environment. Digitalization in education industry has prompted the adoption of e-learning solutions which allow students to learn at their own pace, with an increased adoption to improve the overall quality of delivering education.
• Recently, online music education has gained significant traction and is increasingly becoming relevant in the field of education. This has driven the adoption and implementation of online learning solutions and platforms that can be interlinked with connected and smart devices to ascertain the strength of advanced learning methodologies.
• Use of smartphones and tablets ensures flexible course delivery, which creates it feasiblility for learners to access online music learning platforms and retrieve course resources. Hence, increasing penetration of smart devices, such as smartphones, tablets for accessing online courses, has fuelled the demand for online music education market.
• Numerous federal agencies are promoting and supporting online music learning across the globe since it promotes students to access personalized training. For instance, the Chinese government recommended its students recommence their studies with the help of online learning platforms. The increased availability of virtual learning solutions by the government, public authorities and educational institutions are proactively investing a substantial amount of funds in these smart solutions to accelerate student engagement and transform their learning experience.

Where does opportunities lie in the market?

Smart technologies such as augmented reality and artificial intelligence are some major contributors for the online music education market to grow.

• Artificial Intelligence is in line to become the next big learning tool, making music education and creation easier than ever before. Smart AI bots can compose albums, while other intelligent applications will allow users to experiment with composition and production.
• The expanding AI usages are offering a more accessible and democratized industry for professionals and nonprofessionals alike.
• Musical instrument learning assisted by augmented reality is also growing rapidly in the online music education market. AR-based education is still in its starting stage, however, the rapid advancement in mobile technologies has enabled AR to be more accessible on users’ mobile devices. Thus, the potential of AR has drawn the attention of educational researchers and practitioners, thereby augmenting the growth of the market.
• The Augmented Reality App supporting musical can verify the sequence of musical notes of the melody in correctly colored in a printed pentagram, which results in gaining of students, thus creating lucrative growth opportunities for market in the upcoming years.
• Massive Open Online Courses (MOOCs) are expected to witness phenomenal growth, providing huge opportunities for the online music education market. With the effective application, MOOCs teaching to music classroom teaching in high school can effectively improve the efficiency of music classroom teaching in college.
• Various colleges like Berklee and Juilliard are also moving towards online music education enforcing MOOCs.

Competitors in the market

The online music education market has low competition in the global marketplace. CR5 ratio shows that five major companies are holding around 44.4% of the global market share. Players such as The Juilliard School, MusicGurus and Berklee College of Music offers a wide variety of online courses and constantly aims to enhance student experience. Some of the major players in the global online music education market are Lessonface, Moosiko, MusicGurus, AAFT School, VIP Peilian, Skoove, Lessonface, Point Blank, Tonara, Yousician, Coursera, Musitechnic, Udemy, TrueFire and TakeLessons.  

Market Segmentation Overview

The online music education market is segmented into type, instrument type, session type, organiser type, learner type and region. 

Schools are the largest organiser of online music education with a market share of 39.8%. The increasing investments in the digitalization of education by schools has significantly increased the growth of the segment. Additionally, government investment in schools for the adoption of smart techs and e-Learning solutions will further escalates the market growth. This market share is closely followed by Music Academy/ studios with market value at US$ 48.4 million in the year 2020.

By Instrument Type

• Piano
• Guitar
• Banjo
• Violin
• Other

By Type

• Music History
• Musicology
• Theory
• Others

By Session Type

• Solo
• Group

By Organiser Type

• Schools
• Music studios/academy
• Professionals

By Learner Type

• Beginners
• Hobbyists
• Professional Musicians

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • The UK
  • Germany
  • France
  • Spain
  • Russia
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • Australia & New Zealand
  • ASEAN
  • Rest of Asia Pacific
• Middle East & Africa (MEA)
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA
• South America
  • Brazil
  • Argentina
  • Rest of South America

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