Press Release

The global hand dryers market revenue surpassed US$ 1,369.2 million in 2024 and is predicted to attain around US$ 4,054.5 million by 2033, growing at a CAGR of 12.82% during the forecast period from 2025 to 2033.

The global hand dryer market is experiencing a remarkable surge in demand, largely driven by a growing awareness of hygiene and sustainability among consumers and businesses. In 2024, the global unit sales volume of hand dryers surpassed 15 million units, indicating a robust growth trajectory that reflects the increasing preference for efficient hand-drying solutions. As more facilities recognize the importance of maintaining cleanliness and reducing waste, hand dryers have become a popular choice.

One of the key advantages of energy-efficient hand dryers is their ability to save up to 97% more energy compared to traditional paper towels, leading to significant reductions in utility bills. When examining the costs associated with hand drying, electricity expenses for a hand dryer typically range from 0.02 cents to 0.18 cents per use. However, paper towels can cost around 1 cent per sheet. This stark contrast highlights the financial benefits of choosing hand dryers over disposable options.

For organizations considering the long-term implications, transitioning to hand dryers can result in savings of up to 95% in overall costs. This substantial reduction in expenses makes hand dryers an attractive investment for businesses seeking to optimize their operational efficiency. 

Hand Dryer Market Key Takeaways

• The hand dryer market is projected to experience significant growth, with revenues expected to reach US$ 4,054.5 million by 2033, reflecting a compound annual growth rate (CAGR) of 12.82% during the forecast period from 2025 to 2033.
• In terms of product type, hand-in dryers have established themselves as the dominant segment within the global hand dryer market, capturing over 57% of the market share. This popularity is largely driven by their effectiveness and the substantial attention they receive from facility managers.
• When examining the drying mechanism, jet hand dryers have gained considerable traction, holding nearly 43% of the market share. These devices have emerged as a preferred choice for businesses seeking energy-efficient options that also deliver strong performance.
• Looking at end users, the hospitality industry leads the hand dryer market with more than 57% of the market share. This dominance is fueled by the industry's emphasis on guest satisfaction, cleanliness, and creating an inviting ambiance.
• In terms of automation, automatic hand dryers have transformed the restroom experience, commanding over 72.2% of the market share.

Europe to Dominate the Market With 36% of Revenue Share

Europe continues to hold a prominent position in the global hand dryer market, accounting for over 36% of the market share. This significant presence is attributed to the region's longstanding commitment to innovative restroom technologies. Many European countries prioritize sustainability, which fosters a supportive environment for paperless solutions and energy conservation initiatives. This focus on eco-friendliness provides hand dryers with a distinct advantage in nations such as Germany, the United Kingdom, and France, where there is a growing demand for sustainable hygiene solutions.

A notable trend in the European hand dryer market is the increasing popularity of hand-in and jet hand dryers. Facility managers are particularly drawn to these devices due to their rapid operation and streamlined user experience. These features not only align with modern customer expectations but also help reduce costs associated with the use of paper towels. As more establishments recognize the benefits of these advanced hand drying technologies, their adoption is likely to continue rising, further solidifying the role of hand dryers in public and commercial restrooms.

Looking ahead, Europe’s dedication to eco-friendly practices is expected to catalyze fresh innovations in hand dryer design. Manufacturers in the hand dryer market are refining aspects such as sensor accuracy, noise reduction, and airflow performance to meet the region’s stringent sustainability standards. This ongoing evolution reflects a commitment to enhancing user experience while prioritizing environmental responsibility, ensuring that Europe remains at the forefront of advancements in restroom technology.

Market Overview

Hand dryers have become a common fixture in public bathrooms, serving the essential purpose of drying hands quickly and efficiently. These modern devices are equipped with fast reaction sensors and highly responsive motors, which work together to ensure that users experience rapid drying times while maximizing energy efficiency. The integration of advanced technology in hand dryers not only enhances user satisfaction but also contributes to overall cost savings for facilities.

The benefits of using hand dryers extend beyond just drying hands; they significantly reduce drying times compared to traditional methods, such as paper towels. This efficiency translates to lower operational costs for businesses, making hand dryers an attractive option for a variety of commercial sectors. 

As more establishments recognize these advantages, the adoption of hand dryers has become widespread across numerous industries, including hospitality, healthcare, and office environments. In the hospitality sector, hotels and restaurants are increasingly opting for hand dryers over paper towels. This shift is largely driven by the desire to minimize operational costs and eliminate the clutter and waste associated with disposable towels. 

Market Growth Factors

Driver

Growing Emphasis on Sustainability and Waste Reduction: As societal values shift towards sustainability, there is a growing emphasis on waste reduction and eco-friendly practices across various sectors. This trend is particularly evident in the hand dryer industry, where manufacturers and consumers prioritize environmental responsibility.

Increased Adoption of Touchless Hand Dryer Technology: The shift towards touchless hand dryer technology has gained significant momentum in recent years, especially in public spaces such as airports, malls, restaurants, and corporate offices. This trend is driven by hygiene concerns, user convenience, and technological advancements.

Restraint

Balancing Energy Efficiency with Drying Performance: One of the key challenges in the development of modern hand dryers is achieving a balance between energy efficiency and drying performance. Users expect effective and quick drying, but manufacturers also face increasing pressure to reduce energy consumption and promote sustainability.

High Initial Costs of Advanced Hand Dryer Models: The advancement of technology in hand dryers has led to the emergence of high-tech models featuring enhanced functionalities, such as IoT connectivity, AI optimization, and HEPA filtration. However, these advancements come with higher initial costs, which can be a significant consideration for businesses and institutions looking to upgrade their facilities.

Top Trends

Integration of IoT and AI for Smarter Hand Dryer Solutions: The integration of the Internet of Things (IoT) and Artificial Intelligence (AI) is revolutionizing the hand dryer industry, offering smarter solutions that enhance user experience and operational efficiency. Smart hand dryers can engage with users through interactive interfaces, providing tips for optimal use or even reminders about hand hygiene practices. This educational approach can promote better hygiene habits in public spaces.

Rise of HEPA-Filter-Equipped Hand Dryers: In recent years, there has been a notable rise in the adoption of HEPA-filter-equipped hand dryers, driven by an increasing focus on hygiene and cleanliness, particularly in public restrooms. The longer lifespan of HEPA filters, combined with the durability of modern hand dryers, contributes to reduced waste compared to disposable paper towels.

Recent Developments

• In February 2025, ATC introduced the Tiger ECO Pure Hand Dryer, which stands out in the market due to its innovative features. The Tiger ECO Pure is equipped with a built-in HEPA Filter Change Indicator. This unique feature includes a flashing LED on the front of the hand dryer that alerts users when the HEPA filter requires changing, allowing for easy maintenance and ensuring a more hygienic experience for washroom users.
• In February 2025, Askon achieves a significant milestone by becoming India's first company to receive the BIS certification (ISI Mark) and the India Design Mark for hand dryers. Notably, four models of their hand dryers were awarded the ISI mark in September 2024, making Askon the only company with this certification for hand dryers as of this date.

Global Hand Dryer Market Key Players:

• American Dryer, LLC.
• Aqualoo- West Coast Commercial Industries (WCCI) Pty Ltd
• Bobrick Washroom Equipment, Inc.
• Bradley Corporation
• Dyson Technology India Pvt Ltd.
• Electrostar GmbH
• Euronics Industries
• Excel Dryer, Inc.
• Jaguar Group Sdn. Bhd
• Mitsubishi Electric Corporation
• Panasonic Corporation
• Saniflow Corporation
• SPL NZ
• Taishan Jie Da Electrical Co., Ltd.
• Toto Ltd.
• World Dryer
• Other Prominent Players

Key Segmentation Overview:

By Product

• Hands-in Dryer
• Hands-under Dryers
• Blade
• Jet
• High-speed

By Drying Mechanism

• Hot Hand Dryer
• Jet Hand Dryer
• Hybrid

By Automation

• Automatic
• Manual

By Mounting Technique

• Surface Mounted
• Wall Mounted

By End User

• Healthcare
• Hospitality
• Hotels & Restaurants
• Quick Service Restaurants (QSRs)
• Others
• Commercial Spaces
• Industrial
• Offices
• Airports
• Educational Enterprises
• Government Spaces
• Others

By Geography

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa (MEA)