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Adaptive Learning Software Market Size Worth USD 7,434.3 Million by 2030 |CAGR: 20.3%

8 April 2021

According to the study undertaken by Astute Analytica the global adaptive learning software market was valued at US$ 1,382.1 Million in 2021 and is forecasted to reach US$ 7,434.3 Million by 2030. The market is expected to register a CAGR of 20.3% during the forecast period 2022-2030. Adaptive learning software provides an online platform for educational institutes and enterprises that offer training to their employees. The platform is available in various applications and subscription models. Adaptive learning platform end-users include universities, colleges and other educational providers. Moreover, adaptive learning benefit from student collaboration, analytics & insights, E-learning authority and integrated LMS. Furthermore, the presence of all the major players, high technology penetration, technological awareness among individuals and increasing investments in higher education for collaborative & personalized learning environments are the factors that further boost the regional growth in the marketplace. 

Factor such as implementation of SaaS based solution, increasing adoption of e-learning, increasing IT spending on cloud infrastructure in education and increasing application of quantum computing in education sector drives the growth in the global adaptive learning software market. SaaS is majorly used in cloud computing service in higher education to manage range of technology, educational and administrative systems. Also, SaaS provider monitor all updates and patches regularly to ensure optimal protection is provided. Moreover, the e-learning is gaining high growth due to increasing penetration of massive open online course options. Furthermore, increasing overall IT spending and rising share of cloud spending in the IT budget of universities boost the adoption of cloud in higher educational platforms. Also, quantum computing is projected to embark new era in technology similar to AI that is rapidly changing the way we manage and process data. However, despite the driving factors, cybersecurity and data protection risks, lack of compliance to the SLA and legal and jurisdiction issues are expected to hinder the market growth during the forecast period. 

Recent Developments by Major Market Players 

  • In July 2020, the D2L Corporation company partnered with Edutech India in order to leverage the digital India initiative and increase its geographical footprint in Asia. Moreover, the company teamed up with Microsoft Corporation to offer the users friendly collaboration platform.
  • In February 2019, McGraw-Hill launched SmartBook 2.0 as an addition to its McGraw-Hill connect learning platform. The product supports the algorithms that are built upon advanced learning science principles to adapt to individual learner’s requirement and resolve knowledge gaps, and increase learning efficiency by moving knowledge into long-term memory in a rapid manner.
  • On January 2020, Pearson announced the acquisition of Smart Sparrow, a digital learning technology based in Sydney, Australia for US$ 25Mn. This acquisition will allow Pearson to enhance its current capabilities in adaptive learning significantly and will help accelerate the roll-out of Pearson’s Global Learning Platform (GLP).
  • On January 2020, John Wiley & Sons, Inc. announced the launch of Knewton Alta Calculus, a fully-digital, mastery-based adaptive learning product. It is an integrated, personalized learning platform and offer an interactive experience tailored to each student’s learning process, skill-level and syllabus requirements. It also offers teachers the flexibility to adapt the courseware based on their preferences and class needs.

Market Insights 

Adaptive Learning Software Market Insights by Component

Based on component, the adaptive learning software market is segmented into software and services. The software segment is further bifurcated into on-premise and cloud. Whereas, the services are segmented into professional and managed. The solution segment is estimated to have the highest market share in 2021 as there is minimal cost involved in setting up cloud-based software and flexibility along with more customization. The adaptive learning solution segment render a variety of solution, which are categorized into on-premise and cloud solution. Moreover, the services segment is expected to project the highest CAGR during the forecast period as they provide end users with services for adaptive learning solution development and smooth installation, deployment and maintenance of ongoing solutions. 

Adaptive Learning Software Market Insights by Application

On the basis of application, the global adaptive learning software market is segmented into student collaboration, analytics and insights, E-learning authority an integrated learning management system (LMS). The integrated learning management systems (LMS) dominated the global adaptive learning software market in 2021. Whereas, analytics and insights are expected to project the highest CAGR over the forecast period. 

Adaptive Learning Software Market Insights by Enterprise Size

On the basis of enterprise size, the global adaptive learning software market is segmented into small & medium enterprises and large enterprises. The large enterprises hold the largest market share in 2021 due to the large-scale adoption of adaptive learning software in the marketplace. Whereas, the small and medium enterprises are projected to grow at the highest CAGR during the forecast period owing to growth in number of medium-sized enterprises globally. 

Adaptive Learning Software Market Insights by End-user

In terms of end-users, the global adaptive learning software market is segmented into K-12, education, corporate, private tutors and others. The education segment held the largest market share in 2021 due to the use of digitalized systems adopted by higher education institutes for quite a few years. Whereas, the corporate segment is anticipated to grow at the highest CAGR during the forecast period. 

Adaptive Learning Software Market Insights by Regional Outlook

Based on region, North America is the dominating region in the adaptive learning software market in 2021 owing to increasing technological advancements in adaptive learning solutions across the major verticals. Whereas, Asia Pacific region is anticipated to witness the highest CAGR over forecast period due to the various collaborations and partnerships between the government, vendors and research specialist.

Competitive Insight

Global Adaptive Learning Software Market is highly competitive in order to increase their presence in the marketplace. Some of the key players operating in the global adaptive learning software market include D2L Corporation Company, DreamBox Learning, Fulcrum Labs Company, Impelsys Company, MCGRAW-HILL, New Leaf Technologies Company, Pearson, Realizeit Company, Wiley and VitalSource Technologies LLC among others. 

Segmentation Overview 

Global Adaptive Learning Software Market is segmented based on component, application, enterprise size, end-user and region. The industry trends in the global adaptive learning software market are sub-divided into different categories in order to get a holistic view of the global marketplace. 

Following are the different segments of the Global Adaptive Learning Software Market:

By Component segment of the Global Adaptive Learning Software Market is sub-segmented into:

  • Software
    • On-premise
    • Cloud
  •  Services
    • Professional
    • Managed

By Application segment of the Global Adaptive Learning Software Market is sub-segmented into:

  • Student Collaboration
  • Analytics & Insights
  • E-learning Authority
  • Integrated Learning Management Systems (LMS)

By Enterprise Size segment of the Global Adaptive Learning Software Market is sub-segmented into:

  • Small & Medium Enterprises
  • Large Enterprises

By End-user segment of the Global Adaptive Learning Software Market is sub-segmented into:

  • K-12
  • Education
  • Corporate
  • Private Tutors
  • Others

By Region segment of the Global Adaptive Learning Software Market is sub-segmented into:

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • Western Europe
      • The UK
      • Germany
      • France
      • Italy
      • Spain 
      • Rest of Western Europe 
    • Eastern Europe
      • Russia
      • Poland
      • Rest of Eastern Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia & New Zealand 
    • ASEAN
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Rest of South America
  • Middle East 
    • UAE
    • Saudi Arabia
    • Egypt
    • Rest of Middle East
  • Africa
    • South Africa
    • Nigeria
    • Rest of Africa

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