News

Food and beverage businesses throughout Australia are now better equipped to meet their food safety needs, thanks to the recent launch of Hygiena’s state-of-the-art e-commerce platform. This innovative online store simplifies the purchasing process for essential food safety products, enabling businesses to acquire the tools they need with unprecedented ease. With just a few clicks, customers can explore Hygiena’s comprehensive range of food safety testing solutions, which are conveniently delivered right to their doorstep—regardless of whether they are located in bustling cities or remote regions, some 4,500 kilometers away.

Significance of the Direct-to-Customer Strategy

This launch represents a pivotal moment in Hygiena's direct-to-customer strategy in Australia. Following a transition to a direct business model last year, the new e-commerce platform was designed to cater to the diverse needs of both small enterprises and large corporations. The website not only streamlines access to a wide array of food safety products but also offers competitive pricing and exceptional customer support. 

Andrew Woodward, the Marketing Director for APAC at Hygiena, emphasizes the importance of this initiative by stating, “We understand the challenges of serving a country as vast as Australia, and our new e-commerce solution allows all customers—regardless of size or location—to order quickly and efficiently.” This platform is more than just a convenience; it aims to enhance the overall customer experience by ensuring that businesses have access to the necessary resources when they need them most.

E-Commerce Trends and Future Growth

Hygiena’s foray into e-commerce aligns with the broader industry trend toward digital purchasing channels across the APAC region. The rising demand for both B2B and B2C e-commerce has created a crucial opportunity for Hygiena to solidify its position in the market. The new platform is poised to be instrumental in fostering the company's growth throughout the region, as it aligns with contemporary purchasing habits and preferences of consumers and businesses alike.

Commitment to Food Safety and Health

At the core of Hygiena’s mission is the commitment to develop innovative diagnostics that promote a healthier world. The company focuses on creating, producing, and delivering top-tier One Health Diagnostics solutions that span the entire food value chain—from farm to fork. Hygiena prides itself on being one of the few organizations globally that emphasizes food safety throughout this value chain. They recognize the intrinsic link between human health and the health of animals within our shared environment. 

Their advanced molecular rapid tests and analytical tools are designed to enhance food and beverage safety, veterinary diagnostics, and environmental monitoring. These efforts not only help prevent illness and save lives but also contribute to making the world a safer place. As a leader in rapid diagnostic tests, Hygiena is dedicated to providing reliable, user-friendly, and accurate solutions, all backed by industry-leading customer service and support.