Market Scenario 

United States roofing market was valued at US$ 28.18 billion in 2024 and is projected to reach a valuation of US$ 43.12 billion by 2033 at a CAGR of 4.84% during the forecast period 2025-2033. 

The United States roofing market is witnessing robust growth, propelled by a heightened focus on building resilience and sustainability. According to the Freedonia Group, overall roofing demand is projected to reach 268 million squares by the end of 2025, reflecting an incremental rise from 253 million squares estimated in 2023. Residential projects are a prime contributor, with the Freedonia Group anticipating that asphalt shingles will account for 140 million squares by the same year due to their long-standing popularity. Alongside this, single-ply roofing solutions are gaining traction: forecasts indicate 98 million squares of single-ply membranes will be in use across the country by 2024, driven by energy-efficiency requirements and easier installation methods.

Within these expansions in the United States roofing market, traditional materials like asphalt and metal remain at the forefront, with metal roofing expected to climb to 37 million squares by 2024. Commercial establishments also demand large volumes; the Freedonia Group estimates 64 million squares dedicated to the commercial sector by 2024, particularly in low-slope applications such as TPO and PVC roofing membranes. Homeowners, property managers, and developers alike emphasize durability and storm resistance, pushing tile roofing up to an expected 19 million square meters as of 2024. This uptrend aligns with insurance-driven codes that favor impact-resistant systems, reflecting a consumer base prioritizing longer lifespans and lower maintenance.

Sales of roofing solutions continue their upward trajectory in the United States roofing market, supported by storm rehabilitation projects, new constructions, and maintenance schedules. Among the highest-demand states, Texas is set to exceed 27 million roofing squares by 2024, while Florida will surpass 18 million squares, largely due to hurricane-prone regions. California, with a demand nearing 17 million squares, emphasizes fire-resistant roofing amid wildfire concerns. Meanwhile, New York and Ohio join these top five states, each sustaining multi-million-square volumes driven by urban regeneration efforts. We have also observed an uptick in solar-reflective coatings and green roofs, aligning with environmental goals that encourage building-integrated sustainability initiatives across residential, commercial, and industrial segments.

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Market Dynamics 

Driver: Accelerated Roofing Technology Integrations and Evolving Homeowners’ Preferences Fueling Continued and Comprehensive Market Expansion

The United States roofing market landscape is transforming rapidly under the influence of advanced technologies that streamline installation, enhance energy performance, and fortify buildings against severe weather. According to the Freedonia Group, dynamic underlayment products featuring self-sealing components are expected to exceed 28 million squares in use by 2024, reflecting a market that values reliable moisture barriers. This surge intertwines with a notable rise in augmented reality tools for roof measurement, which has influenced more than 15,000 roofing contractors nationwide by making job assessments substantially faster. Furthermore, next-generation polymer-modified asphalt shingles are slated to account for nearly 10 million additional squares in the upcoming year, signaling a robust appetite for materials with improved impact resistance.

Amid these technological evolutions, homeowner preferences are shaping the product mix. The Freedonia Group estimates that demand for laminated shingles with algae resistance has climbed to over 12 million squares in the United States roofing market, as buyers seek low-maintenance solutions. Similarly, sensor-embedded metal panels are expected to be installed in at least 3,500 commercial properties this coming year, enabling real-time monitoring of thermal performance. Additionally, roofing systems integrated with solar capabilities are projected to appear on 2 million new or renovated structures by the end of 2024, driven by both environmental motivations and emerging state-level incentives. As consumers become increasingly educated about roofing technologies, the synergy between material innovation and evolving preferences sets the stage for a vibrant and resilient market.

Trend: High-Value Composite Shingles Gaining Traction in Premium Suburban Developments Nationwide and Redefining Residential Appeal

High-value composite shingles are transforming curb appeal across suburban neighborhoods, fueling a wave of upscale roofing solutions that combine durability, style, and ease of maintenance. Freedonia Group, one of the leaders in the US roofing market, findings reveal that nearly 11 million squares of composite shingles featuring faux slate or wood appearances will be utilized in 2024, catering to homeowners seeking luxurious yet cost-effective alternatives to authentic materials. Beyond visual charm, these shingles are formulated with impact-resilient cores, a feature drawing interest from approximately 4,200 upscale real estate projects intent on weatherproofing. The boosted reliance on manufacturers’ lifetime warranties has further magnified the appeal of composite products in areas prone to hail, wind, and occasional heavy snowfall.

Affluent suburbs, especially those near metropolitan centers in Texas, Florida, and California roofing market, serve as breeding grounds for this premium trend as local housing values continue to rise, prompting owners to safeguard their investments. According to current market observation, these regions are expected to report more than 7,000 new suburban developments in 2024 incorporating premium composite shingle installations. Alongside the demand for high-end aesthetics, the Freedonia Group indicates that composite shingles with insulating backers now cover 3 million squares in multi-family complexes, signaling an expanded application beyond single-family homes. Low-maintenance coatings that repel mold and algae, currently applied to nearly 1.5 million squares annually, give discerning buyers an extra layer of convenience and assurance for maintaining long-term property value.

Challenge: Material Supply Chain Volatility Restricting Timely Deliveries for Large Developments and Slowing Overall Construction Timelines Significantly

In the US roofing market, supply chain unpredictability has emerged as a pressing challenge, with manufacturers struggling to keep consistent stock of key materials. Freedonia Group data indicates that over 20 asphalt shingle production lines experienced sporadic downtime in 2023 due to raw material shortages, leading to project backlogs. Moreover, specialized polymers for modified bitumen had shipping delays affecting 4 million squares’ worth of orders, underscoring the fragility of global supply links. Even metal roofing panels, relied upon in commercial and agricultural structures, faced shipping disruptions at ports that impacted an additional 1.8 million squares nationwide. This instability has left construction managers grappling with extended lead times and escalated costs, complicating the project planning process across multiple regions.

Most of the contractors in the United States roofing market also report that adhesives and sealants used in single-ply membranes, including TPO, are increasingly subject to erratic arrival windows, affecting at least 3,000 commercial re-roofing projects in 2023. As a consequence, some large-scale developments have resorted to alternative underlayment choices, such as synthetic polymers, to avoid work stoppages—an adaptation documented in nearly 2,200 site transitions. The Freedonia Group further notes that supply chain complexity is likely to extend longer into 2024, impacting an expected 5 million squares of roofing solutions still awaiting fulfillment. While local distribution channels endeavor to build buffer inventories, the persistent unpredictability underscores the necessity for strategic resource planning, supplier diversification, and robust contingency measures among roofing industry stakeholders.

Segmental Analysis 

By Roof Type

Flat roofs maintain their dominance in the US roofing market with a 44.3% market share because they offer cost-effective installation, easy maintenance, and ample space for additional functionalities. In 2023, the average installation cost for a typical 10,000-square-foot commercial flat roof stands at around US$80,000, reflecting the competitive pricing that continues to attract building owners. Many new flat roofing systems installed this year are projected to exceed 25 years of service life, provided they receive timely inspections and upkeep. The National Oceanic and Atmospheric Administration (NOAA) has already documented over 1,300 severe weather events in 2023 that tested flat roof durability, pushing manufacturers in the roofing market to enhance materials for better resilience. Updated International Building Code guidelines introduced in 2023 have strengthened wind-uplift standards for flat roofs, improving overall structural safety. Between January and June 2023, the demand for specialized flat-roof contractors generated roughly 5,000 new jobs. Additionally, a recent study identified more than 250 million square feet of single-ply membranes used in flat roof installations in the first half of 2023, underscoring the segment’s widespread adoption.

One key factor reinforcing flat roofs’ leadership is their adaptability to solar panel installations. A 2023 National Renewable Energy Laboratory report suggests that commercial flat rooftops alone could accommodate a potential of 145 gigawatts of solar capacity across the country, making them instrumental in advancing green energy objectives. Furthermore, property owners in the United States roofing market benefit from the large, unobstructed surface area typical of flat roofing, which can be re-purposed for rooftop gardens that improve insulation and reduce urban heat effects. In addition, commercial developers have increasingly reported shorter timelines for installing HVAC systems on flat roofs due to their accessibility. Industry experts also note that roof coatings used on flat systems can decrease rooftop temperatures by significant margins, offering energy savings in hotter regions. With around 8,000 newly constructed commercial buildings featuring flat roofs so far in 2023, this design remains pivotal for modern infrastructure that prioritizes cost-efficiency, sustainability, and versatility.

By Material Type 

Spray polyurethane, holding a 24.2% market share in the US roofing market, continues to reign supreme in 2024 due to its exceptional insulation and seamless application. Recent laboratory testing confirms that properly installed spray polyurethane foam (SPF) can endure wind speeds in excess of 200 mph, reflecting its robust protective qualities. In addition, a typical SPF roofing layer adds approximately R-6.5 of thermal resistance per inch, making buildings significantly more energy-efficient. National Roofing Contractors Association data reveals that nationwide SPF installations grew from around 18,000 in 2020 to nearly 25,000 by mid-2023, indicating consistent adoption. Many building owners opting for SPF in 2023 cite the roof’s water-resistance, citing minimal absorption rates in standard moisture tests. Furthermore, reflective SPF roof coatings can reduce surface temperatures by up to 30°F, alleviating peak-season cooling loads. Across the southwestern states, over 10,000 properties have upgraded to SPF systems this year, highlighting the material’s growing popularity.

Another advantage driving spray polyurethane’s dominance in the United States roofing market is its longevity when appropriately maintained. Current installations of SPF roofs in 2023 are estimated to last 20 years or more, aided by advances in protective topcoats. The cost-effectiveness is also appealing: installing an SPF roof for a 6,000-square-foot commercial building averages around US$36,000, which remains competitive given its energy savings over time. This year, many roofing contractors reported a noticeable drop in labor hours, thanks to specialized spray rigs and improved application techniques. Industry guidelines introduced in 2023 also promote thicker SPF layers, enhancing structural integrity for retrofitted buildings. Meanwhile, building code updates have begun recommending spray polyurethane in climates with large temperature swings, further validating its insulation benefits. Property owners commonly note immediate improvements in indoor air quality, as SPF sealing reduces infiltration points. All these developments affirm spray polyurethane’s continued leadership among roofing materials in 2023 and beyond.

By End User 

With an expected 38.7% revenue share in the near future, the residential segment of the United States roofing market has asserted its dominance in 2024 by consistently demanding high volumes of roofing products and services. The average cost of replacing a residential roof in the U.S. is now around US$12,000, depending on regional labor rates and material choices. A 2023 uptick in hail damage claims in states like Texas has also fueled a surge in residential roof replacements, as insurers and homeowners scramble to address weather-related issues. Meanwhile, builders report that roughly seven million single-family homes required some form of roofing upgrade this year, a statistic reflecting aging infrastructure in many communities. Demand for solar-compatible residential roofs is on the rise this year too, aligning with heightened interest in sustainable building solutions. Furthermore, the integration of real-time roof monitoring systems—launched in 2023—marks a shift toward proactive maintenance in the residential sector.

Homeowners’ desire for long-lasting protective coverings continues to drive the residential segment’s position at the forefront of the roofing market. In 2023, asphalt shingle roofs typically carry warranties of up to 20 years, although newer polymer-based variants extend coverage to an impressive 30 years. Moreover, thorough roofing inspections have become more crucial; they currently take around two hours and frequently rely on digital imaging to pinpoint hidden defects. Alongside these technical developments, consumer surveys in 2023 reveal that homeowners in the US rate durability and resale value as top priorities when selecting a new roof. Insurance incentives have further heightened interest in premium residential roofing, rewarding those who invest in high-quality materials and installation methods. As a result, the residential segment remains the catalyst for innovation among manufacturers, who continue refining products and techniques to satisfy this dynamic and cost-conscious market—one that is poised to sustain its 38% revenue share leadership for years to come.

By Service 

Roof installation, capturing more than 39.0% of the US roofing market share, remains the sector’s driving force in 2023 by fueling both new construction and remodeling activities. As of this year, the median completion time for a typical commercial roof installation has decreased to around 15 days, helped by advanced logistical planning and better on-site equipment. Quality audits in 2023 by the National Roofing Quality Assurance Bureau reflect a record-high pass rate during final inspections, highlighting improved workmanship and training. Over 15,000 commercial properties have undergone new roof installations since January 2023, showcasing the brisk demand for skilled installation services. Moreover, the average labor rate for roof installations stands around US$60 per hour, suggesting stable contractor earnings. Drone-based roof surveying has emerged as a game-changer this year, cutting pre-installation inspection times from about five hours to under three. Alongside these trends, advanced coatings introduced in 2023 are estimated to lengthen a newly installed roof’s lifespan by an additional five years.

It has been found that roof installation remains the most sought-after service whenever a property changes owners or undergoes a major renovation. Many facility managers in 2024 reported prioritizing complete roof overhauls to meet updated energy codes, ensuring compliance and long-term cost savings. New installation techniques in the United States roofing market also reduce the likelihood of premature failures, thus lowering maintenance expenses. The year 2023 has seen nearly 2,000 newly licensed roofing contractors focusing predominantly on installation, demonstrating the robust outlook for this segment. Additionally, a standard 10,000-square-foot commercial roof installation typically involves around 25,000 pounds of materials, indicating the scale of modern projects. Roofing trade schools have also introduced specialized curricula in 2023, emphasizing both the technical and safety aspects of installation work. Collectively, these developments cement roof installation services as the backbone of the industry, underscoring their unwavering 39% market share leadership.

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Top Players in the US roofing Market 

• 3M Company
• Atlas Roofing Corporation
• BASF SE
• Berkshire Hathaway Inc.
• Carlisle Companies Inc.
• Certain Teed Corporation
• DoW Chemical Company
• Dupont de Nemours Company
• Duro-Last Inc.
• GAF
• IKO Industries Ltd
• Other Prominent Players

Markey Segmentation Overview

By Roof Type

• Low Sloped Roofs
• Flat Roofs
• Pitched Roofs

By Material Type

• Metal Roofing
• Spray Polyurethane Foam (SPF)
• Poly Vinyl Chloride (PVC)
• Thermoplastic Polyolefin (TPO)
• Ethylene Propylene Diene Terpolymer (EPDM)
• Others

By Services

• Roofing Inspection
• Roof Repairs/Maintenance
• Roof Restoration
• Roof Replacement
• Roof Installation

By End-Users

• Residential
• Healthcare
• Educational Institutes
• Hotels & Restaurants
• Banks & Financial Institutions
• Airports
• Warehouses
• Retail
• Others