Market Scenario 

The global teeth whitening products market is experiencing a significant surge in revenue, projected to grow from US$ 5,205.4 Mn in 2022 to US$ 8,732.6 Mn by 2031, representing a robust CAGR of 6.03% during the forecast period from 2023-2031. 

This growth is primarily attributed to the increasing demand for teeth whitening procedures, which have become a prevalent cosmetic dentistry practice among consumers looking to enhance the appearance of their stained or discolored teeth.

One of the major drivers of teeth whitening products market growth is the growing awareness and consciousness about oral health and hygiene, which has been further amplified by the influence of social media on aesthetic trends. Consumers worldwide are seeking healthier and whiter smiles, which have become crucial in augmenting their overall personality and appeal. Tooth color is a crucial determinant of satisfaction with dental appearance, leading to an upsurge in demand for esthetic procedures, orthodontic treatment, and teeth whitening products.

However, manufacturers and brands face restrictions in selling a wide array of teeth whitening products, thereby limiting the growth of the market. Despite this challenge, the increasing demand for teeth whitening products is expected to propel the market growth, making it a lucrative opportunity for players in the dental industry.

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Market Dynamics

 Driver 

Increasing Demand for Cosmetic Dentistry

The demand for cosmetic dentistry in the global teeth whitening products market has been increasing steadily over the past few years, driven by the desire to enhance one's appearance and self-confidence. Teeth whitening is one of the most popular cosmetic procedures, with many people opting for teeth whitening products to improve the brightness and whiteness of their teeth. As a result, the demand for teeth whitening products has been growing, and is expected to continue to grow in the coming years.

The report attributes this growth to the increasing demand for cosmetic dentistry, rising awareness of dental hygiene, and the availability of various teeth whitening products.

Growing Availability of Over-The-Counter Teeth Whitening Products

Over-the-counter (OTC) teeth whitening products have become increasingly popular in recent years across global teeth whitening products market due to their affordability and ease of use. OTC products are easily available at drugstores, supermarkets, and online, making them accessible to a wider audience. The availability of a wide range of OTC teeth whitening products, including toothpaste, strips, gels, and kits, has also contributed to the growth of this market.

Restraint

Side Effects Associated with Teeth Whitening Products

Despite the growing demand for teeth whitening products, there are some restraints that can hinder the growth of this market. One of the major restraints is the potential side effects associated with teeth whitening products. Some common side effects include tooth sensitivity, gum irritation, and damage to the enamel.

The American Dental Association (ADA) recommends that people consult with a dentist before using any teeth whitening product, as some products can cause more harm than good. Moreover, the use of teeth whitening products without professional supervision can lead to adverse effects, making people hesitant to use them.

Segmental Analysis of Global Teeth Whitening Products Market Report

By Solution

The supplies/material segment dominates the teeth whitening products market and is expected to grow at the highest CAGR during the forecast period. This growth can be attributed to the increasing adoption of products such as gels, powders, stripes, and toothpaste among others for teeth whitening. Teeth whitening strips are one of the most commonly used techniques for whitening teeth. These strips are easy to use, affordable, and provide visible results in a short time. Moreover, the growing popularity of at-home teeth whitening solutions is driving the demand for teeth whitening kits that include various products such as gels, powders, stripes, and toothpaste.

By Composition

Hydrogen peroxide dominates the teeth whitening products market in terms of composition, owing to its cleaning properties. It is used as a bleaching agent in teeth whitening products due to its strong oxidizing properties. However, the glycerine segment is expected to project the highest CAGR in the marketplace as it is completely risk-free. Glycerin is also used to suck water out of the enamel when mixed with carbamide peroxide to speed up the bleaching process. Glycerine is safe to use and does not cause any irritation or sensitivity to teeth and gums.

By Treatment

The professionally dispensed take-home kits segment holds the highest market share in the teeth whitening products market in terms of treatment option. The increasing demand for these kits can be attributed to their convenience and effectiveness. These kits provide professional-strength bleaching gel that can be used at home by patients for use at night or during the day. These kits are more affordable and convenient than in-office treatments and provide similar results.

By Sales Channel

The offline segment dominates the teeth whitening products market in terms of sales channel. This segment includes drugstores, supermarkets, and dental clinics. However, the online segment is expected to project the highest CAGR during the forecast period due to the easy and quick accessibility of teeth whitening products through online purchases. The availability of a wide range of teeth whitening products through various e-commerce platforms has made it easy for consumers to purchase products that suit their requirements.

By End User

The household segment is predicted to grow at the highest CAGR during the forecast period, owing to the increasing adoption of teeth whitening products at home, especially in developing nations. The increasing awareness of dental hygiene and the desire for a youthful and attractive appearance are the key drivers of this growth. Moreover, the availability of a wide range of affordable teeth whitening products for at-home use is driving the growth of this segment.

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Regional Analysis 

Asia Pacific is expected to hold the largest market share in the teeth whitening products market, with an anticipated CAGR of 6.3% during the forecast period. The region has a large consumer base, comprising a young population with increasing disposable income, who are more conscious about their appearance and dental hygiene. Asia Pacific is the fastest-growing market for beauty and personal care products, with China, Japan, and South Korea being the key markets.

Moreover, the growing popularity of dental aesthetics and the availability of a wide range of teeth whitening products in the region are driving market growth. Many market players have established manufacturing plants in the Asia Pacific region to cater to the increasing demand for teeth whitening products market. For instance, Colgate-Palmolive has a manufacturing plant in Guangzhou, China, to produce teeth whitening products for the Chinese market. Similarly, GSK Consumer Healthcare has a manufacturing plant in Singapore to produce teeth whitening products for the Asia Pacific region.

The availability of a wide range of teeth whitening products, including strips, gels, powders, and toothpaste, has contributed to the growth of the market in the region. The increasing popularity of at-home teeth whitening solutions is also driving the demand for teeth whitening kits that include various products such as gels, powders, stripes, and toothpaste. Additionally, the rise in the number of dental clinics and the increasing adoption of cosmetic dentistry in the region are expected to boost market growth.

List of Key Companies Profiled:

• BURST USA Inc.
• Burts Bees (CLX Group)
• Colgate-Palmolive
• Davids Natural Toothpaste Inc
• GlaxoSmithKline plc
• Go Natural
• Hello Products
• Johnson and Johnson
• Ludovico Martelli SpA
• Mr. Blanc
• Nu Skin
• Proctor and Gamble
• Supersmile
• Ultradent Products Inc.
• Unilever
• Go Smile
• Other Prominent Players

Segmentation Overview 

Global Teeth Whitening Products Market is segmented based on solution, composition, treatment option, sales channel, end user and region. 

By Solution:

• Supplies/Material
  • Powder
  • Strips
  • Rinses
  • Gels
  • Floss
  • Toothpaste
  • Sugar-free chewing gum
• Equipment/Device
  • Toothbrush
  • Teeth whitening pen
  • Tooth polisher cleaner whitener
  • Teeth bleaching machine
  • Teeth LED bleaching accelerator

By Composition:

• Hydrogen Peroxide
• Carbopol
• Glycerine
• Others

By Treatment Option:

• In-office whitening
• Professionally Dispensed Take-home Kits
• Over-the-counter Products

By Sales Channel:

• Offline
  • Medical Stores
  • Supermarkets
  • Others
• Online
  • E-commerce
  • Brand Website

By End User:

• Dentist (Clinical use)
• Household
  • Kids
  • Adults
  • Old Age

By Region:

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • The UK
  • Germany
  • France
  • Italy
  • Spain
  • Poland
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia & New Zealand
  • ASEAN
  • Malaysia
  • Singapore
  • Thailand
  • Philippines
  • Indonesia
  • Vietnam
  • Rest of Asia Pacific
• Middle East & Africa (MEA)
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA
• South America
  • Argentina
  • Brazil
  • Rest of Latin America