Market Scenario 

Saudi Arabia biscuits market was valued at US$ 501.28 million in 2023 and is projected to attain a valuation of US$ 1,190.72 million by 2032 at a CAGR of 10.09% during the forecast period 2024–2032.

This upward trajectory can be attributed to several factors that have fueled the demand for biscuits in the country. Saudi consumers have developed a strong inclination towards convenient and on-the-go snacks, leading to a surge in biscuit consumption. Furthermore, the nation's young population, increasing disposable incomes, and evolving lifestyles have all contributed to the rising popularity of biscuits as a preferred snack choice.

To cater to the ever-changing preferences of consumers, biscuit manufacturers in Saudi Arabia have been quick to introduce innovative flavors, exciting varieties, and enticing packaging options. They have tapped into the demand for healthier and premium biscuits, incorporating natural ingredients and functional benefits to meet the growing health-consciousness among consumers.

The expanding retail sector, encompassing supermarkets, hypermarkets, and convenience stores, has played a pivotal role in driving the growth of the biscuits market. These retail avenues have ensured wider availability and accessibility of biscuits across different regions of Saudi Arabia. Moreover, the emergence of e-commerce and online grocery platforms has further facilitated the ease of purchasing biscuits, thereby boosting market expansion.

However, challenges persist in this thriving market. The increased awareness regarding health concerns related to excessive sugar and fat intake poses a potential hurdle to sustained growth. Nevertheless, biscuit manufacturers are proactively addressing this issue by innovating and offering low-sugar or sugar-free variants to cater to the health-conscious segment of consumers.

To Get more Insights,  Request A Free Sample 

Market Dynamics 

Driver: Convenience Factor Fuels the Growth of the Saudi Arabia Biscuits Market

The Saudi Arabia biscuits market is experiencing significant growth driven by the shifting consumer preference for convenient and on-the-go snacks. In today's fast-paced world, consumers are seeking quick and hassle-free snacking options, and biscuits perfectly fit the bill. With their portability, no-preparation requirement, and a wide range of flavors and textures, biscuits have become the go-to choice for busy individuals. 

This convenience factor has propelled the consumption of biscuits in Saudi Arabia, contributing to the market's rapid expansion. As the demand for ready-to-eat snacks continues to rise, the biscuits market is expected to flourish, presenting lucrative opportunities for manufacturers and suppliers in the region.

Trend: Rising Demand for Healthier and Premium Biscuit Options in Saudi Arabia

A prominent trend observed in the Saudi Arabia biscuits market is the increasing popularity of healthier and premium biscuit options. Health-conscious consumers are actively seeking products with natural ingredients, reduced sugar content, and functional benefits. This trend is driven by a growing awareness of nutrition and overall well-being among individuals. In response, biscuit manufacturers are introducing a range of healthier variants, including low-sugar, whole-grain, and gluten-free options, to cater to this expanding consumer segment. 

Additionally, there is a rising emphasis on premium biscuits, with manufacturers focusing on innovative flavors, attractive packaging, and indulgent experiences to captivate consumers seeking a more elevated snacking experience. By aligning their product offerings with these evolving trends, biscuit companies can tap into the growing demand for healthier and premium options, ensuring sustained success in the Saudi Arabia market.

Challenge: Navigating Health Concerns Posed by Sugar and Fat Content

A significant challenge faced by the Saudi Arabia biscuits market revolves around growing concerns related to health issues stemming from excessive sugar and fat consumption. As consumers become increasingly health-conscious, there is a notable shift towards healthier snacking choices, including reduced-sugar or sugar-free alternatives. Biscuit manufacturers must navigate this challenge by reformulating their products to meet the demand for healthier options without compromising taste and quality. This requires substantial investments in research and development, as well as educating consumers about the nutritional value and benefits of their products. Overcoming this challenge is critical for sustaining the long-term growth and profitability of the Saudi Arabia biscuits market. By addressing health concerns and offering healthier alternatives, manufacturers can ensure consumer loyalty and maintain a competitive edge in the market.

Segmental Analysis 

By Product Type:

The Saudi Arabia biscuits market can be analyzed based on product type, where the sweet biscuits segment dominates the market, holding the highest share of 71.54% in 2023. Sweet biscuits, including various flavors like chocolate, vanilla, and fruit-based, are immensely popular among consumers in Saudi Arabia. 

The widespread availability of sweet biscuits across different retail channels and their appeal as a snack or dessert option have contributed to their market dominance. With the continued demand for indulgent and flavorful treats, the sweet biscuits segment is expected to maintain its leading position in the market throughout the forecast period.

By Ingredients:

The Saudi Arabia biscuits market can also be segmented based on ingredients, including refined flour, wheat, oats, millets, and others. Among these, the wheat segment holds a significant share, contributing 36.54% to the overall biscuits market in 2023. Wheat-based biscuits are widely consumed in Saudi Arabia due to their nutritional value and versatility. 

The wheat segment was valued at US$ 185.09 million in 2023 and is projected to reach US$ 480.81 million by 2031, displaying substantial growth. As consumers become more health-conscious, the demand for whole-grain and wheat-based biscuits is expected to rise further, driving the growth of this segment.

By Packaging Types:

When analyzing the Saudi Arabia biscuits market by packaging types, several categories come into play, including packets/pouches, jars, boxes, flat bottom bags, and others. Among these, the boxes segment holds the highest market share of 46.85% in 2023. Boxes provide a convenient and attractive packaging option for biscuits, allowing for better preservation and presentation. 

Moreover, boxes are often used for gifting purposes, making them a popular choice among consumers. The boxes segment is expected to exhibit the highest compound annual growth rate (CAGR) of 11.12% during the forecast period of 2024-2032. The increasing demand for visually appealing and well-packaged biscuits, coupled with the rising trend of gifting, is likely to drive the growth of the boxes segment in the Saudi Arabia biscuits market.

 To Understand More About this Research:  Request A Free Sample 

Recent Developments:

• May 23 2023 : The International Biscuits Company (IBC) stirred up quite the spectacle with a grand re-launch event. In a scene that was etched in the memory of thousands of spectators, a glider brandishing a colossal 30X10m Rico Biscuits flag soared over the Jeddah Corniche. This event also served as the launch pad for the newly packaged Rico biscuits, marking a fresh chapter in the company's journey.
• June 15 2023 : Bangladeshi Biscuits forged a strong foothold in the Saudi Arabian market, capturing nearly one-third of its share. Noted for their assortment of sweet, plain, and savoury flavours, the biscuits' demand surged, a phenomenon largely ascribed to the swelling Bangladeshi populace in Saudi Arabia. This development testifies to the successful global reach of Bangladeshi Biscuits.

Top Players in the Saudi Arabia Biscuits Market 

• Al Babtain Biscuit Manufacturing & Foodstuff Co Ltd (ABISCO)
• Almarai Company
• Bahlsen GmbH & Co. KG
• Britannia Industries Limited
• Campbell Soup Company
• Danone S.A.
• Gandour
• Halwani Bros Company
• Kellogg Company
• Mondelez International, Inc.
• National Biscuits and Confectioners Co. Ltd.
• Nestle SA
• Pladis Global
• United Food Industries
• Yildiz Holding AS
• Other prominent Players

Market Segmentation Overview:

By Product Type

• Crackers and savory biscuits
  • Plain crackers
  • Flavored crackers
    • Cheese and Spiced
    • Fortified/ Functional Biscuits
    • Sour Cream
    • Others
• Sweet biscuits
  • Plain biscuits
  • Butter Biscuits
  • Filled/ Coated
    • Chocolate
    • Honey
    • Fruit and Nut
    • Sandwich Biscuits
    • Milk Biscuits
    • Rich Tea Biscuits
    • Others

By Ingredients

• Refined Flour
• Wheat
• Oats
• Millets
• Others

By Packaging Type

• Packets/Pouches
• Jar
• Boxes
• Flat Bottom Bags
• Others

By Distribution Channel

• Online
• Offline
  • Supermarkets
  • Hypermarkets
  • Convenience stores