Market Scenario

The pet supplement market in North America was valued at approximately US$ 1,406.8 million in 2023 and is projected reach valuation of US$ 2,258.3 million by 2032 at a CAGR of 5.4% from 2023 to 2032.

The US and Canada are currently experiencing a surge in demand for pet supplements. This is being driven by several factors, including an increased awareness of pet health, viewing pets as family members, and more prevalent diseases related to pets’ well-being. In America alone, there are about 85 million households that own pets; 67% of these families consider their animals part of the family. Such personification leads to more money being spent on their health care in Canada where 57% have at least one furry friend living with them while sharing similar feelings towards pet care.

Owners’ growing understanding about preventive care along with other aspects concerning their companions in the North America pet supplement market has contributed significantly towards this rise in demand for animal health products like vitamins or dietary supplements too. Pet owners are concerned about diseases that could affect their animals thus tend to use supplements as a prevention measure according to a survey conducted recently which showed that 55% Americans who own pets worry about infections attacking them. Around half (48%) Canadian residents use these drugs so that they may enhance general wellness among domesticated creatures also known as man’s best friend. Chronic conditions such as obesity and arthritis have added pressure points into already skyrocketing demands caused by people overfeeding dogs hence making joints weaker than before leading to more pain when moving around or even climbing stairs because of excessive weight gain.

In addition to this trend, there has been an increased tendency among individuals who keep cats or dogs treating them like humans thus giving out high quality human grade nutrition alongside organic/natural ingredients. Even though not everyone shares same views regarding what should constitute perfect healthy living strategies for animals but still some guidelines should be followed which include providing omega three fatty acids required by felines so that they can maintain good looking fur coats plus probiotics necessary for maintaining digestive systems which work optimally all year long. However, another important factor contributing towards growth rate within the pet supplement market involves old age coupled with improved medical services provided nowadays resulting into longer lifespans among animals cared for by people hence creating need for supplements designed specifically towards supporting well-being during senior years. According to records 40% American dogs are aged while in Canada there are approximately 35%. Probably most Americans own cats and 30% being considered as elderly pets thus requiring additional nutritional support besides cognitive abilities improvement drugs also known as nootropics designed exclusively.

There has been an enormous increase in the number of online retailers selling pet supplements over recent years, with sales now accounting for up to 30% of all purchases made within this market. E-commerce platforms have been instrumental in facilitating growth throughout this sector, which is estimated to have recorded a YoY increase of around 15%. A similar pattern was observed within the Canadian marketplace where revenue generated through digital sales represented about a quarter (25%) of overall gains achieved. Over time, it became apparent that consumers in the US pet supplement market prefer shopping electronically due largely because they can conveniently order from home or any other location without necessarily having physically visit brick-and-mortar outlets; also, availability many different brands make it easy compare prices get best deals possible.

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Market Dynamics

Driver: Growing Aging Pet Population Facing Severe Health Issues

In North America, the pet supplement market is heavily influenced by the aging pet population. Pets are living longer thanks to improvements in veterinary care and nutrition, which means that there is an increased need for supplements designed specifically for their age-related health problems. In the US alone, 40% of all dogs and 30% of all cats fall into the category of senior pets – this translates into millions upon millions needing special attention and care; Canada has similar figures with 35% being dogs and 28% being cats regarded as seniors. Animals become more prone to illnesses such as arthritis, cognitive dysfunction syndrome (CDS), immunodeficiency as they grow older hence there arises a requirement for nutritional add-ons that can help manage these conditions. For instance, joint health products containing glucosamine sulfate chondroitin sulfate MSM have witnessed record sales due to high levels of Arthritis which affects about 20% or one-fifth of American dogs.

Supplements addressing mental ability decline among aged animals have gained popularity across the pet supplement market because of efforts aimed at improving quality life during this stage; likewise, those boosting immune function support systems too. Older cats & dogs should benefit from omega three fatty acid antioxidant vitamin E enriched preparations which are increasingly prescribed by vets as they enhance brain health besides strengthening immunity against diseases among them. This change can be observed statistically in terms market size where senior pet supplement sales growth rates are higher than other segments leading overall industry expansion.

Trend: Growing Shift Towards Natural and Organic Supplements

The trend toward natural and organic pet industry supplements is gaining significant momentum as more people want healthier options for their furry friends which also happen to be sustainable. Some 70% of U.S. pet owners actively look for these types of goods –– mirroring a broader move towards holistic health in human nutrition –– and the situation is much the same in Canada, where 60% of pet parents prefer products with natural ingredients. The desire for clean-label items without artificial additives, preservatives or fillers has led to an explosion in development and marketing around this space.

Consumers are becoming savvier about what they put into their pets bodies, and that knowledge has helped push sector innovation forward, such as tumeric-, hemp- or probiotic-based supplements. For example, US sales on digestive health aid probiotics grew by year over year in 12%, while hemp-derived calming/anti-inflammatory products saw annual market increases averaging at least 15%. This change reflects not only what customers want but also how much research supports these claims. Furthermore, organic pet supplement markets are growing rapidly too; organic products — which don't use pesticides antibiotics or GMOs — were selected increasingly often due to concerns about long term well-being among owners who love animals dearly. Such fears have caused the North American organic pet food & supplement industry to be valued at $2.27 bn by 2032. This underscores consumers’ shift from caring just about immediate health gains towards considering wider aspects like environmental impact when choosing what kinds of things should go into their companions' bodies.

Challenges: Consumer Skepticism and Education to Main Key Hurdle in Pet Supplement Adoption

The pet supplement market in North America is faced with consumer skepticism and education as its most significant challenges. Although people have become increasingly conscious about their pets’ health and the benefits of these supplements, they still doubt whether such products work or not. It is because there are no uniform standards governing this sector hence some items may be more or less effective than others due to poor quality control measures being undertaken during production processes. According to a survey conducted in America, 45% of pet owners said that they were concerned about the real advantages while another 38% did not know what amount should be given at what intervals.

On top of that, there is an excess number of these commodities available for sale which makes it hard for buyers to make wise decisions based on facts rather than marketing ploys alone. In Canada, alone, 42% admitted being overwhelmed by too many options thus indicating lack clarity on how best each one works differently from another despite sharing common goals like improving overall health status among animals. Companies dealing in such businesses need to create awareness among clients through educating them by providing evidence-based materials. Also, working hand-in hand with vets could also help resolve trust issues.

Besides, the pet supplement market players must address the problem of wrong information and unproven allegations. Around 30% of American pet owners have received inconsistent information regarding pet supplements which makes them more doubtful. To counter this, corporations can finance research to support their claims and also follow strict quality control measures. Equally important is conducting education programs through social media platforms, blogs as well as forums on pet health where commonly held beliefs can be corrected thus providing accurate knowledge about these products.

Segmental Analysis

By Pet 

Based on the pet category, dogs are leading consumers of pet supplements across North America and captured more than 57.3% market share and is also projected to keep growing at highest CAGR of 5.7% in the years to come. The reason why dogs are leading in the market for pet supplements is because of various factors which indicate an increased awareness in health matters among pets and the economic capability of their owners. To start with, statistical data on pet ownership states that about 63% of households in North America pet supplement market own a dog i.e., nearly 90 million dogs live within this region alone. Thus, constituting quite a large population base from which demand for animal healthcare products may be generated. Moreover, according to an annual report released by the American Pet Products Association (APPA), sales realized within five years had grown by 21%, implying that there exists a general trend where people treat pets like members of their families thereby investing more money into taking care of them.

The other factor behind this phenomenon can be traced back to specific canine ailments like arthritis, anxiety and skin problems among others which necessitate additional use of supplements besides regular meals provided to these animals. For instance, it has been estimated that one fifth (20%) of all dogs will suffer from arthritis at some point in its life as per information given out by The American Kennel Club; hence many individuals might buy joint support formulas when such symptoms become evident on their beloved pets’ bodies. Similarly, findings made during research conducted by Packaged Facts revealed that more than half (51%) gave joint care formulations while another forty-three percent (43%) administered those meant for enhancing their coat’s appearance in the pet supplement market.

Moreover, with regard to preventive medicine multivitamins alongside probiotics have also gained popularity over time; therefore, people should not overlook these types of drugs if they want healthy living standards maintained for their canine friends. In fact, a third figure representing 35% implies how often do dog owners give multivitamin supplements together with probiotic tablets.

By Product Category

The hip and joint pet supplement category leads revenue generation in North America by capturing more than 27.5% market share and is also expected to keep growing at the highest CAGR Of 6.7% during the forecast period. This is due to many factors, primarily by pets having a lot of joint problems and the fact that pet owners take preventive measures. The reason why these products have a large market share is mainly because animals which are aging or frequently active commonly suffer from joint issues. For example, about 20% of dogs are diagnosed with arthritis at one point in their lives thus necessitating administration of supplements for pain management and improved mobility.

Another important reason behind the popularity of hip and joint supplements is their ability to relieve discomfort while enhancing movement. These types of medicine often contain glucosamine, chondroitin and MSM among other active ingredients known for protecting joints as well as reducing inflammation. Thus, YuMOVE together with Nutramax Cosequin are best-selling items in this category due to inclusion those substances. Moreover, 51% percent dog owners give such drugs regularly because they want their pets to live better lives.

Economic conditions also contribute significantly towards making hip and joint supplements dominate the North America pet supplement market. This shows that there are many people who can afford good quality health care products for their pets hence driving up demand levels too high up into billions every year globally alone; thus, creating a huge industry around it all over the world. Also, different forms like chewable’s powders tablets etcetera should be made available since not everyone may prefer swallowing capsules or mixing them with food; therefore, more options will attract more buyers leading to increased sales numbers too.

By Product Form

Chewable tablets hold the largest market share in North America’s pet supplement market, currently at 43.7%, and are also anticipated to witness the highest CAGR of 6.6% during the forecast period. These tablets are easy to use, tasty, and effective. For example, data from the American Pet Products Association (APPA) shows that 80% of pet owners find chewable tablets more convenient than powders or liquids. This is important because it means that animals receive their supplements regularly and in uniform amounts which leads to better health outcomes. Additionally, according to a survey conducted by Packaged Facts three quarters (75%) of people prefer giving their pets medicine disguised as treats while they were so-called chews – this finding was based on feedbacks gathered after distributing questionnaires among dog owners who attended different events throughout United States.

Another reason why these medications have become more popular over other forms is their taste appeal among pets; this was noted by Pet Food Industry where reports indicate that about 85% of respondents said that their animals would readily take them due to attractive flavors like chicken or beef etcetera included into such kind of drugs. Such high-level acceptance makes easier for any person trying feed his/her animal some medication while avoiding stress associated with resistance displayed by most creatures towards swallowing different types of pills/liquid medicines wrapped up in capsules. Moreover, flavored chewable have shown higher percentage repurchase values compared with unflavored ones thus showing greater consumer satisfaction levels according to research conducted by Astute Analytica.

By Manufacturing

In North America, Contract Development and Manufacturing Organizations (CDMOs) are the top manufacturers of pet supplements because they have particular knowledge, can save costs and enlarge production quickly. This financial muscle enables them to buy modern machines and premises that are necessary for making premium animal health products. Furthermore, during 2023-2032, the CDMO pet supplement market will grow at a CAGR of 5.7%. Thus, indicating a rising demand for outsourced manufacturing services. One reason why CDMOs dominate this industry is their ability to handle intricate and specialized production processes. For instance, Aenova Group and Corden among other CDMOs can make different types of dosage forms including solid dosage forms (such as tablets), semi-solid preparations like creams or ointments - all these being liquid formulations also falls under their capability bracket too. This adaptability is important because it helps in meeting various requirements of the market for pet dietary supplements. Also, firms are increasingly turning towards external suppliers due to expensive nature connected with constructing and maintaining own manufacturing plants internally. By contracting out production tasks to other companies such as contract development & manufacturing organizations (CDMOs), enterprises can evade heavy capital outlays associated with building factories while concentrating more on R&D capabilities which are their core strengths.

CDMOs in the pet supplement market do more than save money, they also offer strategic benefits. They have integrated services that cover the entire production process, thereby shortening the duration it takes for new products to reach the market. This is very crucial in the rapidly changing pet supplement industry where quick thinking is a game changer. Furthermore, Emergent BioSolutions and Recipharm are among other CDMOs that acquired more assets which broadened their service provision base with advanced technological knowhow. As such, any pet supplement firm seeking to keep pace with this vibrant business environment must partner up with an organization capable of scaling heights while still remaining inventive – a CDMO does fit the bill.

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Country Analysis

Many factors are responsible for the US’s dominance in the North American pet supplement market, which accounts for more than 74.7% of sales. These include high levels of pet ownership, growing health consciousness among owners as well as substantial investments into this sector by different players. In terms of figures, 67% of American households (85 million families) have pets according to the American Pet Products Association (APPA). This creates huge demand for products related to animals since they need extra care than just food alone. Moreover, last year alone human beings spent $119.6 billion on their animals with most being used on taking care of them.

In America today, there is an increasing trend towards treating pets like members of one’s own family which has had enormous implications upon these types’ goods’ distribution channels in the North America pet supplement market. So too does it seem likely that this will greatly affect sales volumes too. According to a survey conducted by Packaged Facts, over four tenths (41%) bought nutritional supplements for their dogs while slightly less than two fifths did likewise regarding cats amongst those who owned such creatures during any given twelve-month period. 

The other aspect is income level and awareness about animal health related issues because higher disposable incomes coupled with elevated consciousnesses concerning preventive medicine usually leads onto greater demands for such products especially if we take a closer look at what has been happening lately within our borders. Thus, it can be said without fear or favor that size matters in addition to customer behavior patterns when looking at revenue shares across North America.

Prominent Players in North America Pet Supplement Market

• Ark Naturals
• AB7 Group
• Dechra Pharmaceuticals PLC
• Evonik Industries AG
• Fera Pet Organics
• Food Science Corporation
• Garmon Corporation
• Honest Paws
• Kemin Industries, Inc.
• KLIFOVET GmbH
• LABIANA Group
• Manna Pro Products, LLC
• Nestlé Purina Petcare
• Nordic Naturals
• North American Kelp
• Novotech Nutraceuticals, Inc.
• NOW Foods
• Nutramax Laboratories, Inc.
• NutraPak USA
• Only Natural Pet
• PetHonesty
• The Aenova group
• Vetio
• Virbac
• Zenwise
• Zoetis Inc. (Platinum Performance)
• Other Prominent Players

Market Segmentation Overview:

By Pet

• Dog
• Cat

By Product Category

• Hip & joint
• Digestive health
• Dental care
• Anxiety stress
• General health / multi-vitamin
• Heart & liver
• Skin & coat
• Allergies / immune support
• Urinary tract health

By Product 

• Chewable Tablets
• Soft Gels
• Capsules
• Powders
• Liquids
• Others

By Source

• Organic
• Conventional

By End User

• Residential
• Commercial

By Distribution Channel

• Online
  • Company Websites
  • E-Commerce
• Offline
  • Supermarkets/ Hypermarkets
  • Specialty Stores
  • Others

By Manufacturing

• Inhouse
• Contract/Outsource (CDMOs)

By Country

• The U.S.
• Canada
• Mexico