The India Greenhouse Horticulture Market is estimated to witness a rise in revenue from US$ 190.84 Mn in 2021 to US$ 271.25 Mn by 2030. The market is registering a CAGR of 4.19% during the forecast period 2022-2030. In terms of volume, the market is registering a CAGR of 3.37% during the forecast period 2022-2030. 

Greenhouse horticulture is also known as protected cropping as it provides a customized growth environment to the plants. Crops are protected from extreme weather conditions, rodents, pest and diseases as they are grown in a controlled environment in greenhouse horticulture. Moreover, greenhouse horticulture is hi-tech farming technology that ensures the production of any crop or plant at any place round the year and provides better income to farmers. Horticulture is the principal agricultural sector responsible for delivering fresh produce to markets and shelves. 

The major factor responsible for the growth of the India greenhouse horticulture market includes robust increase in population and food demand and rising entrepreneurship under horticulture due to government intervention. The enormous increase in Indian population is constantly increasing the demand of food and is leading to adoption of various advancements for production of more food and meeting the demand in the economy. Moreover, development of new greenhouses is heavily subsidized in India by the government which is supporting the farmers to invest in the greenhouse technology that are serving them with better earnings prospects. Also, various increasing technological advancements in greenhouse horticulture is aiding the food production. However, the major reason that restrains the farmers from deploying the greenhouse farming technology is its high fixed and maintenance cost round the year. The cost depends utterly on the type of greenhouse structure and technology used such as polyhouse, low tunnel, polyhouse, shade net and mulch. 

Report Summary

The study of the India Greenhouse Horticulture Market considers various market determinants, industry value chain analysis and competitor analysis of the market. The report discusses the analysis of the greenhouse horticulture industry for the period 2017-2030, where the base year is 2021 and the forecast period is 2022-2030. The report provides a detailed analysis of the India Greenhouse Horticulture Market across 10 Chapters and 135 pages. The report includes data presentation across 23 tables and 28 statistical figures. 

The report provides PESTLE analysis, which is a tool to examine the external market environment factors that have an impact on the industry. The PESTLE analysis examines the Political, Economic, Social, Technological, Environmental and Legal factors in the external environment. Thus, sufficiently examining the threats and weaknesses of the industry. The research report also provides Porter’s five forces analysis wherein bargaining power of buyers and competitive rivalry is high. 

The subsequent section provides details of the market analysis based on different segments such as covering material, crop type, greenhouse type, technology, application and country. The report includes detailed study of value chain of the industry. It includes raw material suppliers, production, distribution and end users. The report also covers extensively about the key competitors in the market for greenhouse horticulture. 

Impact of COVID-19 on India Greenhouse Horticulture Market 

The sudden emergence of the COVID-19 pandemic prompted the installation of rigorous lockdown regulations in various countries, leading in the temporary halt of numerous agricultural activities and thus restraining overall growth in the greenhouse horticulture business.

The typical food supply system has been disrupted and altered by COVID-19. Infections, quarantine measures and limitations have caused delays in the delivery of agricultural inputs, the absence of seasonal laborers, non-harvesting of crops, product accumulation and distribution grid disruption, resulting in food shortages in grocery shops. As a result, the issues could arise at any point along the food supply chain, disrupting the normal flow of food and services from primary production to final consumption. 

During the COVID-19 pandemic, there was a fall in demand for cut flowers, ornamental plants, trees, and bulbs, indicating that the sanitary situation had an influence on the horticulture sector. The limits on foreign flights and cargo movement had a significant impact on supply chain logistics. Moreover, in a sanitary strategy plan, horticulture production chains should evaluate the possibility of enforcing urban and peri-urban production areas.

Latest Technologies for Horticulture in India

Micro-Propagation:

• Micro-propagation techniques for various fruits and spices. Used for banana and potato.
• Seed production techniques used in vegetables
• In vitro propagation for quality assurance
• Enables quality seed and planting material-health management

Protected cultivation and drip irrigation

• It involves a complex set of practices and technologies which require elaborate planning, fabrication and management
• Maintenance of quality production of horticultural crops to take advantage of season, demand and choice of market are coordinated with drip irrigation technology.

Shelf-life preservation and market linkage

• Handling practices like harvesting, precooling, cleaning and disinfecting, sorting and grading, packaging, storing and transportation are maintained under this.
• It played an important role in maintaining quality and extending shelf life and managed with technology under this method.

Key Takeaways from the India Greenhouse Horticulture Market Report

• In terms of covering material, the plastics segment holds the largest share in the India greenhouse horticulture market in 2021 due to the increasing plastic consumption in various industries such as construction, automotive and electronics. Moreover, the polycarbonate segment is expected to project the highest CAGR in the market over the forecast period owing to its slowly rising demand due to growing awareness regarding its benefits over other materials.
• Based on crop type, the vegetable segment is anticipated to hold largest market share over the forecast period owing to growing production of vegetables through greenhouse horticulture. The growing population, growing demand and increased production of vegetables are some major reasons for the segment growth.
• On the basis of greenhouse type, the detached greenhouse segment dominated the India greenhouse horticulture market and is also anticipated to grow at the highest CAGR over the forecast period owing to their flexibility and expandability. Moreover, quonset is the most common type of detached greenhouse used for commercial production.
• By technology, the medium tech segment holds the highest market share in 2021 owing to various technological advancements in this segment by market players. Moreover, the high-tech segment is expected to grow at the highest CAGR over the forecast period. Also, high tech technology is feasible even in undulating terrains, saline, waterlogged, sandy and hilly lands.
• In terms of application, the foodproducts segment held the highest share in the India greenhouse horticulture market in 2021 due to the growing demand of food in India by young and working professionals and generation driving the food products market. Moreover, the ornamental segment is anticipated to grow at the highest CAGR over the forecast period.

Technological Advancements of Greenhouse

• Improved cover materials
• LED Lighting
• Alternative nutrient resources
• Sensors

Competitive Landscape

The key players in the India Greenhouse Horticulture Market are Godrej Agrovet Ltd., UPL Ltd., Goodricke Group Ltd., Tata Coffee Ltd., Kaveri Seed Co Ltd, Keventer Agro Ltd., Raghuvansh Agrofarms Ltd, Tropical Agrosystem India (P) Ltd., Vanashree Agriculture Private Limited, Corteva Agriscience India Pvt Ltd, East West Seed India Pvt Ltd, Ebro India Pvt Ltd, EI Dupont India Pvt Ltd and Cargill India Pvt Ltd among others. Through extensive research, it is found that big players have adopted various competitive strategies such as mergers & acquisitions in order to have a grip of emerging market. Furthermore, leading companies are expanding their geographical boundaries by acquiring small brands and domestic companies.

Segmentation Overview 

India Greenhouse Horticulture Market is segmented based on covering material, crop type, greenhouse type, technology, application and country. The industry trends in the greenhouse horticulture market are sub-divided into different categories in order to get a holistic view of the Indian marketplace. 

Following are the different segments of the India Greenhouse Horticulture Market:

By Covering Material segment of the India Greenhouse Horticulture Market is sub-segmented into:

• Plastic
• Glass
• Polyethylene (PE) film
• Polycarbonate
• Acrylic
• Others

By Crop Type segment of the India Greenhouse Horticulture Market is sub-segmented into:

• Fruits
• Vegetables
  • Root Crops
  • Leafy Greens
  • Fruits Crops
• Flowers and Ornamentals
• Nursery Crops
• Others

By Greenhouse Type segment of the India Greenhouse Horticulture Market is sub-segmented into:

• Lean-to greenhouse
• Detached greenhouse
• Ridge and furrow greenhouses

By Technology segment of the India Greenhouse Horticulture Market is sub-segmented into:

• Low cost
• Medium Tech
• High Tech

By Application segment of the India Greenhouse Horticulture Market is sub-segmented into:

• Food products
• Ornamental
• Medicinal ingredients
• Others