Market Scenario 

The global Immune Health Products Market is expected to grow at a CAGR of 9.4% during the forecast period 2023-2031, from US$ 18.5 Billion in 2022 to US$ 41.6 Billion by 2031. This growth is driven by the increasing prevalence of chronic illnesses such as diabetes, cancer, and heart disease, which have highlighted the importance of a strong immune system in maintaining overall health.

The market is also benefiting from the rise in online shopping and internet penetration, which has led to increased demand for immune products. Immunity-boosting food products, or "immunity boosters," are used to strengthen people's bodily immune systems and are a crucial component of preventive healthcare as they aid in fighting infections and are believed to reverse the signs of aging in the body. Moreover, the global population is growing, and with it, the awareness related to health issues and changing lifestyle, which is further increasing the demand for immune health supplements. These products help to minimize nutritional deficiencies in the body and enhance immunity by providing additional benefits.

However, the market growth is inhibited by the rise in counterfeit drugs due to lack of knowledge among consumers. Consumers purchase counterfeit drugs on the internet, which are neither effective nor safe to use. This trend hinders the growth of the immune health products market.

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Segmental Analysis of the Global Immune Health Products Market  

By Source:

The global immune health products market can be segmented by source into plant-based and microorganism-based products. In 2022, the plant-based segment held the highest market share due to the rising demand for plant-based roots and tubers immune health products. Plant-based products are generally perceived as natural and healthier options, which has led to their increasing popularity. Moreover, plant-based products are often associated with high levels of antioxidants and other beneficial nutrients that boost the immune system. On the other hand, the microorganism-based immune health products segment is expected to exhibit the highest CAGR during the forecast period due to their efficacy in strengthening the immune system.

By Processed State:

Based on processed state, the global immune health products market can be segmented into processed/packaged and semi-processed products. In 2022, the processed/packaged segment contributed the major share of the market due to the presence of major players in the marketplace who offer a wide range of processed/packaged products. The convenience and ease of use associated with processed/packaged products have also contributed to their popularity. However, the semi-processed immune health products segment is expected to exhibit the highest CAGR during the forecast period, owing to the increasing preference for less-processed and natural products among consumers.

By Form

The powder segment is expected to project the fastest CAGR in the global immune health products market due to its convenience and versatility. Powders can be easily added to drinks and smoothies, making them an ideal choice for those who want a quick and easy way to boost their immune health. Additionally, powdered supplements often have a longer shelf life than other forms, making them a popular choice for consumers who want to stock up on immune health products.

By Type

While vitamins remain the dominant type in the global immune health products market, other types of supplements are gaining popularity among consumers. Herbal extracts, for example, are becoming increasingly popular due to their natural origin and perceived health benefits. Probiotics are also gaining popularity as consumers become more aware of the role that gut health plays in overall immune health.

By Function

The metabolism segment is expected to project the highest CAGR in the global immune health products market during the forecast period due to the increasing prevalence of metabolic disorders such as diabetes and obesity. Supplements that support healthy metabolism are becoming more popular among consumers who are looking to maintain a healthy weight and reduce their risk of chronic diseases. However, the fitness segment contributed the major share in the global immune health products market in 2022 due to the growing popularity of fitness and wellness trends.

By Distribution Channel

Online stores remain the dominant distribution channel for immune health products, with e-commerce platforms offering a convenient and accessible way for consumers to purchase supplements from the comfort of their homes. However, brick-and-mortar stores such as health food stores and pharmacies remain an important channel for consumers who prefer to shop in person and speak with knowledgeable staff about their supplement choices. Additionally, direct-to-consumer brands are gaining popularity as consumers seek out more personalized and customized supplement options.

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Regional Analysis of the Global Immune Health Products Market 

The immune health products market is influenced by various factors, including the region in which they are being sold. North America is one of the leading markets for immune health products, and several factors contribute to this dominance. One of the primary reasons for North America's dominance in the global immune health products market is the increasing prevalence of lifestyle diseases such as obesity and diabetes. These chronic conditions can weaken the immune system, making people more susceptible to infections and diseases. As a result, there is a growing demand for immune health products that can help boost the body's natural defenses.

Another factor contributing to the growth of the immune health products market in North America is the increasing awareness of self-wellness and health. People in the region are becoming more health-conscious and are actively seeking ways to maintain their health and prevent diseases. This has led to a surge in demand for immune health products, which are viewed as a natural way to support overall wellness.

Additionally, the North American market for immune health products is driven by the presence of several major players in the region. These companies are investing heavily in research and development to create innovative products that meet the evolving needs and preferences of consumers.

Competitive Landscape 

The global immune health products market is dominated by key players such as Bayer AG, Koninklijke DSM N.V., Glanbia Plc, Amway Corp, Add Veda, Banyan Botanicals, GNC Holdings, Herbalife Nutrition, Nature's Way, and Source Naturals. In order to increase their market presence, these companies employ various competitive strategies such as product development and collaboration. They have also expanded their reach by acquiring small brands and domestic companies, thereby increasing their geographical boundaries.

The market for immune health products is highly competitive, and leading companies are constantly striving to maintain their dominance in the market. Through extensive research, it has been found that these big players have successfully adapted to the global market scenarios by adopting various competitive strategies. These strategies have enabled them to remain competitive and maintain their position as key players in the industry.

List of Key Companies Profiled:

• Ad Veda
• Amway Corp
• Banyan Botanicals
• Bayer AG
• Food ARC
• Glanbia, Plc
• GNC Holdings
• Herbalife Nutrition
• Koninklijke DSM N.V.
• Natural Immunogenics
• Nature's Way Products
• NOW Foods
• Nutramarks Inc.
• NutriGold Inc.
• Source Naturals
• The Himalayan Drug Company
• Other Prominent Players

Segmental Overview 

Global Immune Health Products Market is segmented based on source, processed state, form, type, function, distribution channel and region. 

By Source:

• Plant-based
  • Fruits
  • Vegetables
  • Herbs
  • Grains and seeds
  • Roots & Tubers
  • Ginger
  • Turmeric
  • Beetroot
  • Garlic
• Animal Based
  • White meat
  • Red meat
  • Fish & Crustaceans
  • Others
• Microorganism based
  • Kefir
  • Yogurt
  • Fermented Vegetables
  • Sauerkraut
  • Tempeh
  • Kombucha Tea
  • Kimchi
  • Miso

By Processed:

• Raw
• Semi-processed
• Processed/Packaged
• Frozen

By Form:

• Tablets
• Powder
• Liquid
• Others

By Type:

• Vitamins
• Minerals
• Probiotics
• Omega-3 Fatty Acids
• Phytonutrients
• Amino Acids
• Others

By Function:

• Fitness
• Anti-inflammatory
• Digestion
• Metabolism
• Disease prevention
• Personal protection
• Others

By Distribution Channel:

• Medical Stores
• Convenience Stores
• Supermarkets and Hypermarkets
• Online Stores
• Others

By Region: 

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • The UK
  • Germany
  • France
  • Italy
  • Spain
  • Poland
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • Southeast Asia
• South America
  • Argentina
  • Brazil
  • Rest of South America
• Middle East & Africa (MEA)
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA