Market Scenario 

Europe cordless electric walk behind lawn mower market was valued at US$ 1,398.98 million in 2023 and is projected to hit the market valuation of US$ 2,415.20 million by 2032 at a CAGR of 6.42% during the forecast period 2024–2032.

The popularity of cordless electric walk-behind lawn mowers in European countries has surged due to a combination of environmental, technological, and consumer preference factors. Europe's commitment to reducing carbon emissions has encouraged homeowners and professionals to adopt eco-friendly equipment. Cordless electric mowers produce zero direct emissions, aligning with the European Union's Green Deal objective of achieving climate neutrality by 2050. Additionally, these mowers operate at noise levels often below 75 decibels, which complies with strict noise pollution regulations in urban areas across Europe cordless electric walk behind lawn mower market.

Consumers are increasingly seeking lawn care solutions that are convenient and easy to use. Wherein, Bosch UniversalRotak 36-550, EGO Power+ LM2000-S, Stihl RMA 448, Ryobi 21-Inch Dual-Blade Self-Propelled Mower, Husqvarna Aspire LC34-P4A, Greenworks GDG24LM33, Honda Izy-ON, Mountfield Princess 38Li, Karcher Battery 18-36 Cordless Lawn Mower, Bosch CityMower 18 are some of the top products available in the cordless electric walk behind lawn mower market. Cordless electric mowers offer the advantage of mobility without the restraints of power cords or the maintenance demands of petrol engines. Advancements in lithium-ion battery technology have led to longer runtimes, with some models in 2023 boasting up to 90 minutes of operation on a single charge. Features such as rapid charging—some batteries reaching full charge in just 60 minutes—and lightweight designs enhance user experience by reducing physical strain and downtime. In addition, compared to their petrol-powered counterparts, cordless electric mowers require less maintenance, eliminating the need for fuel storage, oil changes, and spark plug replacements. This translates to lower operating costs over time. According to data from the European Garden Machinery Federation, the total cost of ownership for electric mowers over five years is significantly lower than that of petrol mowers. Moreover, the immediate start functionality without pull cords adds to the user-friendly nature of these machines.

Technological innovations are significant factors behind the growth of the cordless electric walk behind lawn mower market in Europe. Manufacturers are integrating smart technologies, such as programmable mowing schedules and Bluetooth connectivity, allowing users to control and monitor their mowers via smartphones. In 2023, several leading brands introduced models equipped with adaptive cutting technology that adjusts blade speed based on grass density, optimizing energy consumption and extending battery life. Government incentives are also propelling market growth. Countries like Germany and Denmark have implemented subsidy programs for purchasing electric garden equipment as part of their environmental initiatives. In 2023, the German government allocated €5 million towards promoting electric lawn care tools. Additionally, the expansion of charging infrastructure and standardized battery systems has made it more convenient for users to adopt cordless electric mowers. 

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Market Dynamics

Driver: Government Incentives Promoting Eco-friendly Lawn Equipment Adoption

European governments are actively encouraging the shift towards environmentally friendly lawn care by offering incentives and subsidies for electric equipment. In 2023, France introduced a rebate program providing up to €200 for consumers purchasing cordless electric lawn mowers. Similarly, the Swedish government allocated SEK 50 million to support the adoption of electric garden tools among both households and professional landscapers. These financial incentives reduce the barrier of higher initial costs associated with electric mowers, giving a boost to the cordless electric walk behind lawn mower market.

The impact of these programs is evident in sales data. The European Garden Machinery industry reported that sales of cordless electric mowers increased by approximately 150,000 units in 2023 compared to the previous year. Additionally, compliance with EU emissions regulations has prompted municipalities to invest in electric mowing equipment for public spaces. For example, the city of Copenhagen replaced 80% of its petrol-powered mowers with electric models in municipal operations by mid-2023. Government support extends beyond subsidies. There are educational campaigns promoting the environmental and health benefits of reducing emissions and noise pollution. The EU's LIFE program funded initiatives in 2023 that raised awareness about sustainable gardening practices, contributing to the growing consumer shift towards electric mowers.

Trend: Integration of Smart Technology and Connectivity Features in Mowers

The incorporation of smart technology into cordless electric walk-behind mowers is a significant trend in the European cordless electric walk behind lawn mower market. Manufacturers are equipping mowers with features such as GPS tracking, automated mowing schedules, and mobile app interfaces. In 2023, a leading brand launched a model with Wi-Fi connectivity, allowing users to customize mowing patterns and receive maintenance alerts via their smartphones. This technological evolution caters to the tech-savvy European consumer base that values convenience and efficiency. A survey conducted by the European Consumer Organization in early 2023 found that 65% of potential mower buyers are interested in smart features that simplify lawn care. Moreover, the integration of artificial intelligence enables mowers to adjust to varying grass conditions, optimizing performance and battery usage.

Commercial users benefit from these advancements as well. Landscaping companies across Europe cordless electric walk behind lawn mower market utilize fleet management software integrated with smart mowers to monitor equipment status and optimize operational schedules. In 2023, it was reported that businesses using smart electric mowers improved their operational efficiency by reducing downtime due to proactive maintenance notifications.

Challenge: Higher Upfront Costs Compared to Traditional Petrol Mowers

One of the primary challenges hindering the widespread adoption of cordless electric walk behind lawn mower market in Europe is the higher initial purchase price. On average, electric models cost between €100 to €200 more than their petrol counterparts. This cost differential can be a significant deterrent for price-sensitive consumers and small businesses. Despite the long-term savings associated with lower maintenance and operating costs, the upfront investment remains a hurdle. A 2023 market analysis indicated that 40% of consumers hesitate to switch to electric mowers due to the higher initial expense. Furthermore, in regions where government incentives are not available or are limited, the financial burden is more pronounced.

Manufacturers are addressing this challenge by offering financing options and emphasizing the total cost of ownership benefits. Some companies introduced trade-in programs in 2023, providing discounts to customers upgrading from petrol to electric models. Additionally, increased competition in the market is gradually leading to more competitively priced products, with new models in 2023 being introduced at lower price points than previous years.

Segmental Analysis 

By Cutting Width 

The dominance of cordless electric walk behind lawn mower market with a cutting width of 40cm-45cm in Europe is primarily driven by the optimal balance between maneuverability and efficiency. The segment captured more than 31.90% market share. This specific range is ideal for the typical garden sizes found in many European countries, such as the UK and Germany, where the average garden size is around 200 square meters. According to a 2023 garden equipment survey, these mowers are favored for their ability to efficiently navigate tight spaces while covering a decent area per pass. Furthermore, the 40cm-45cm range ensures the mower is not too heavy, which is especially important for older consumers, a demographic that constitutes 30% of the mower market share.

The design of these mowers aligns with the environmental and ergonomic demands of European consumers. A 2023 study highlighted that 75% of users prioritize sustainability, and mowers in this width range often feature energy-efficient designs that comply with EU environmental standards. Additionally, models like the Bosch Rotak 43 and Makita DLM432 have become popular due to their lightweight design and ease of use, which are critical factors for the growing elderly population. Retail data shows a significant increase in sales for these models in urban areas where gardens are compact, highlighting their suitability for densely populated regions.

Primary consumers of these mowers in the Europe cordless electric walk behind lawn mower market are urban dwellers and eco-conscious homeowners who seek efficient and environmentally friendly lawn care solutions. The European market's emphasis on reducing carbon footprints has also led to a preference for these models, as they typically consume less power while providing sufficient cutting capacity. With urbanization trends showing 80% of the European population living in cities by 2030, manufacturers are focusing on this segment, offering features like quiet motors and low emissions, which are highly valued in noise-sensitive urban settings.

By Grass Collection Style

The mulching grass collection style has gained significant popularity in Europe, cordless electric walk behind lawn mower market. The mulching grass collection style segment controlled over 36% market share in 2023. The demand is largely driven by environmental awareness and the trend towards organic lawn care. Mulching mowers cut the grass into fine pieces that are redistributed onto the lawn, which enriches the soil with nutrients. In 2023, it was reported that 65% of European homeowners prefer mulching to bagging, as it reduces waste and the need for synthetic fertilizers, aligning with the EU's regulations on reducing chemical use in residential areas.

Mulching mowers are particularly popular in countries across Europe’s cordless electric walk behind lawn mower market like France and Italy, where garden aesthetics and sustainable practices are highly valued. These countries have seen a 20% increase in mulching mower sales over the past five years, supported by government incentives promoting eco-friendly gardening tools. The models such as the Greenworks G40LM41 and Ryobi RLM36X41H50 have become top sellers, with their advanced mulching capabilities and battery efficiency appealing to environmentally conscious consumers.

The rise in popularity of mulching mowers is also driven by their cost-effectiveness. Without the need for bags or additional disposal processes, maintenance costs are lower, making them attractive to budget-conscious consumers. Moreover, a 2023 consumer behavior study indicated that 70% of new lawnmower buyers in Europe consider long-term cost savings and environmental impact as their primary purchasing criteria. The ability to enhance lawn health naturally without chemical inputs has made mulching a preferred choice, ensuring its dominance in the market continues.

By Price Range

The $200-$400 price range in Europe’s cordless electric walk behind lawn mower market represents a sweet spot for European consumers, capturing nearly 39% of the market revenue. This range strikes a balance between affordability and advanced features, appealing to a broad demographic from casual gardeners to more frequent users. A 2023 market analysis reveals that this price bracket includes popular models like the Flymo Mighti-Mo 300 and Einhell GE-CM 43 Li, which offer robust performance and reliability without compromising on modern conveniences like battery longevity and cutting precision. The attractiveness of this price range is underscored by economic factors. In countries such as Spain and Greece, where economic recovery is ongoing, consumers are more price-sensitive, opting for mowers that offer the best value for money. A report from 2023 highlights that homeowners in these regions are more inclined to purchase equipment that requires minimal maintenance and provides high durability, which is characteristic of mowers in this price category.

Key factors contributing to the dominance of the $200-$400 range in the cordless electric walk behind lawn mower market include technological advancements that have allowed manufacturers to incorporate high-end features at a lower cost. This includes improved battery technology, smart connectivity features, and ergonomic designs that were previously exclusive to higher-priced models. Additionally, consumer reviews and recommendations play a significant role, with online platforms citing these models as the best buys for efficiency and value. As economic conditions stabilize, this price range is expected to maintain its stronghold, driven by continuous innovation in product offerings.

By Motor Type

Brushless motors account for more than 66.32% of the revenue in the European cordless electric walk behind lawn mower market due to their superior performance and efficiency over brushed motors. Brushless motors offer increased reliability, lower maintenance costs, and enhanced battery life, which are critical factors for European consumers who are often focused on long-term investments and sustainability. A 2023 technical review found that brushless motors in lawn mowers reduce energy consumption by up to 30% compared to their brushed counterparts, appealing to eco-conscious buyers across Europe.

The demand for brushless motors is particularly strong in environmentally progressive countries such as Sweden and Denmark, where there is a high emphasis on sustainable living and reduced carbon emissions. These countries in the cordless electric walk behind lawn mower market have reported a 15% increase in sales of brushless motor mowers since 2020, attributed to their quieter operation and lower energy use. Popular models like the Husqvarna LC 347iVX and Stihl RMA 448 VC incorporate brushless technology, which enhances user experience through quieter operation and reduced vibration, making them ideal for urban settings where noise pollution is a concern.

Looking forward, the growth potential for brushless motors in the lawn mower market remains robust. Innovations in smart technology integration and further improvements in motor efficiency are expected to drive this trend. According to a 2023 forecast, the market for brushless motor mowers in Europe could see a 25% increase in revenue by 2025, as manufacturers continue to enhance performance metrics and energy efficiency. This shift not only offers lucrative opportunities for manufacturers but also aligns with broader EU initiatives aimed at promoting greener technologies and reducing environmental impact.

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Country Analysis 

Germany, the United Kingdom, and France have emerged as the largest consumers and producers of cordless electric walk behind lawn mower markets in Europe. These countries have collectively controlled more than 52% revenue share, showing a strong culture of lawn and garden care, with a significant portion of the population owning private gardens. Germany alone has over 17 million private gardens, reflecting a substantial market for lawn care equipment. The emphasis on environmental sustainability in these nations has driven consumers toward electric alternatives, boosting the demand for cordless electric mowers. In terms of key products, German consumers favor high-quality, durable mowers with advanced features. Brands like Bosch, Stihl, and Husqvarna are particularly popular. The Bosch UniversalRotak 36-550 and Stihl RMA 448 models are top sellers, known for their reliability and performance. In the UK, the Honda Izy-ON and Mountfield Princess 38Li are well-liked due to their ease of use and suitability for varied garden sizes. French consumers often opt for models like the Ryobi 21-Inch Dual-Blade Self-Propelled Mower, appreciating its efficiency and innovative technology.

Prominent brands catering to these countries in the cordless electric walk behind lawn mower market include Bosch, Stihl, Husqvarna, Honda, and Ryobi. These manufacturers have established strong distribution networks and brand loyalty within these markets. For instance, Bosch, headquartered in Germany, leverages its local presence to dominate the German market. Stihl, also a German company, is renowned for its engineering excellence and caters extensively to both Germany and France. In the UK, brands like Honda and Mountfield have a significant market share due to their tailored products that meet the specific needs of British consumers.

Germany has managed to emerge as the largest consumer in Europe due to its robust economy and environmental policies. The German government's incentives for sustainable practices have encouraged consumers to adopt electric lawn mowers. Additionally, Germany's strong manufacturing sector allows for local production of these mowers, reducing costs and increasing availability, further solidifying its dominance in the European market.

Top Players in Europe Cordless Electric Walk Behind Lawn Mower Market

• Snapper
• The Toro Company
• Einhell Germany AG
• Ripon Ground Care
• STIGA S.p.A. via del Lavoro
• Robert Bosch
• Deere & Company
• Kubota Corporation
• Stihl Group
• Husqvarna Group
• Other Prominent Players

Market Segmentation Overview:

By Size - Cutting Width

• Less than 35cm
• 36cm-39cm
• 40cm-45cm
• 46cm-50cm
• More than 50cm

By Grass Collection Style

• Mulching
• Rear Discharge
• Side Discharge
• Bagging

By Price Range

• Below $200
• $200-$400
• $400-$800
• More than $800

By End User

• Residential
• Commercial
  • Hotels & Restaurants
  • Recreation/   Entertainment Centers
  • Others
• Municipal (Parks and Gardens, Landscapes)

By Motor Type

• Brushless Motor
• Brush Motor

By Battery Voltage

• ≤20V
• 20V≤40V
• 40V≤60V
• 60V≤80V
• 80V≤

By Distribution Channel

• Online
• Offline
  • Direct
  • Distributor/Dealer
  • Retail/Specialized Stores

By Country

• Western Europe
  • The UK
  • Germany
  • France
  • Italy
  • Spain
  • Belgium
  • Switzerland
  • Rest of Western Europe
• Eastern Europe
  • Poland
  • Russia
  • Rest of Eastern Europe