Australia’s Earth observation (EO) sector is characterized by significant public sector investment and activity. Presently, Australia’s supply of EO data is derived entirely from internationally owned (public or private) satellite infrastructure. The Australia Earth Observation (EO) Market is projected to witness a rise in its revenue from US$ 50.58 Mn in 2021 to US$ 71.36 Mn by 2030. The market is registering a CAGR of 3.5% during the forecast period 2022-2030. 

Earth observation involves gathering information about the earth’s physical, chemical, and biological systems via remote sensing technologies. This information, collected with the use of satellites carrying imaging devices, is used to monitor, measure, and understand the status of (and changes in) the natural and manmade environment.

The market is majorly driven by factors such as the use of advanced technologies for remote sensing and rising government expenditure. In Australia, the majority of earth observation data is used by the government (defence and civil) and researchers. Weather forecasting, disaster management, bushfire management and environmental management are examples of public sector uses of earth observation data. Moreover, the use of advanced technologies for remote sensing such as Synthetic Aperture Radar (SAR) and electro-optical sensors among others is also propelling the market growth. In addition, the rising government expenditure is also fueling market growth. According to CSIRO, the Australian government currently spends around $100 million per annum on earth observation from space and associated data processing. Further, the Australian government has formed several other partnerships through global earth observation networks, namely, Geoscience Australia, CSIRO, and the Bureau of Meteorology. However, the existence of required skill gaps is hindering the market. 

Report Summary

The study of the Australia Earth Observation (EO) Market considers various market determinants, industry value chain analysis and competitor analysis of the market. The report discusses the analysis of the earth observation industry in Australia for the period 2017-2030, where the base year is 2021 and the forecast period is 2022-2030. The report provides a detailed analysis of the Australia Earth Observation (EO) Market across 8 Chapters and 106 pages. The report includes data presentation across 10 tables and 25 statistical figures. 

The report provides PESTLE analysis, which is a tool to examine the external market environment factors that have an impact on the industry. The PESTLE analysis examines the Political, Economic, Social, Technological, Environmental, and Legal factors in the external environment. Thus, sufficiently examining the threats and weaknesses of the industry. The research report also provides Porter’s five forces analysis wherein bargaining power of suppliers is high and the intensity of rivalry is low. 

The subsequent section provides details of the market analysis based on different segments such as product type, technology, and sector. The report includes a detailed study of the value chain of the industry. It includes space segment, ground segment, raw data acquisition, pre-processing and archiving, dissemination and delivery, and value-added services. The report also covers extensively the key competitors in the market for earth observation in Australia.

Key Takeaways from the Australia Earth Observation (EO) Market Report:

• Based on product type, the value-added services (VAS) segment holds the highest share in the Australia Earth Observation (EO) Market in 2021 and is projected to continue its dominance over the forecast period. Further, remote sensing services record the highest segmental share within the VAS segment in 2021. Government and private organizations in Australia are utilizing the insights transferred from remote sensing technology for decades to understand, educate, inform, and manage the world around us. Further, the Earth Observation (EO) data segment holds the highest CAGR over the projection period. In today’s economy, data is the currency of productivity. At the heart of the EO sector is data. This data is used in a variety of ways across the Australian economy, from improving productivity in industries such as agriculture and mining to providing social benefits such as disaster management and ecosystem monitoring. 
• In terms of technology, the Synthetic Aperture Radar (SAR) technology dominates the earth observation market in Australia and is further estimated to register the highest CAGR over the forecast period. Environmental monitoring, earth-resource mapping, and military systems require broad-area imaging at high resolutions. Often, this imagery must be acquired at night or during inclement weather—Synthetic Aperture Radar (SAR) provides such a capability. SAR systems take advantage of the long-range characteristics of radar signals and the complex information processing capability of modern digital electronics to provide high-resolution imagery. SAR is not limited by the time of day or atmospheric conditions and the unique responses of terrain and cultural targets to radar frequencies. Further, SAR technology provides terrain structural information to geologists for mineral exploration, oil spill boundaries on the water to environmentalists, sea state and ice hazard maps to navigators, and reconnaissance and targeting information to military and intelligence operations.
• Based on the end-use sector, the defence & intelligence segment holds the highest market share in 2021 and further registers the highest CAGR over the forecast period. Earth observation provides a force multiplier to defence and security operations. The data derived enables governments to focus efforts where they are most needed. Earth image data from satellites allows operators to pinpoint the targets of interest and to deploy land, marine and air forces to the right places instead of searching vast areas using aircraft or land vehicles with their significant associated human resources. 

Competitive Dashboard

The key players in the Australia Earth Observation (EO) Market are Airbus, Ball Corporation, Surrey Satellite Technology Ltd., Lockheed Martin Corporation, BAE System, BlackSky Global, and GO2Q PTY Ltd. among others. Through extensive research, it is found that big players have adopted various competitive strategies such as mergers & acquisitions to have a grip on emerging markets. Furthermore, leading companies are expanding their geographical boundaries by acquiring small brands and domestic companies.

Segmentation Overview

The following are the various segments of the Australia Earth Observation (EO) Market:

By Product Type segment of the Australia Earth Observation (EO) Market is sub-segmented into:

• EO Data
• Value-added Services [VAS]
  • Remote sensing services
  • Satellite monitoring services

By Technology segment of the Australia Earth Observation (EO) Market is sub-segmented into:

• Synthetic Aperture Radar (SAR)
• Optical
• Others (Non-Imagery, Infrared, RF Monitoring)

By Sector segment of the Australia Earth Observation (EO) Market is sub-segmented into:

• Agriculture & Forestry management
• Insurance and Finance
• Fisheries and aquaculture
• Defence and Intelligence
• Energy and natural resources
• Industrial
• Weather monitoring
• Disaster management
• Others